wealthsimple - Senior Specialist, Growth Marketing - Wealthsimple Business

Remote - Canada1w ago

Remote Senior NA Cryptocurrency Fintech Growth Marketing Manager Senior Editor Lead Generation Product Marketing Reporting CAC LTV Segment

Requirements

• 4–6+ years in growth or performance marketing, with a track record of generating demand and measuring it through to downstream pipeline value • Experience building and running growth experiments: channel tests, funnel optimization, CAC/LTV analysis. You don't just execute a media plan someone else designed • Comfort operating in a segment or product with limited brand awareness. You understand how messaging, channel mix, and creative have to work differently when you're introducing a category to someone who doesn't know it exists yet, not comparing features for someone who already does • Experience running net-new-audience programs (webinars, partnerships, co-marketing) aimed at reaching new audiences, not nurturing existing ones • An analytical mindset: you use data to diagnose funnel problems, prioritize opportunities, and recommend what to do next, not just report on results • Clear written communication: able to translate test results and positioning ideas into something a cross-functional team can act on • A demonstrated habit of using AI to accelerate your work: building lead enrichment workflows, generating and testing creative at scale, or surfacing insights from data faster. You treat AI as a core part of how you work • Experience running go-to-market for a product or benefit launch across paid, lifecycle, and product surfaces. • Experience in consumer fintech, investing, brokerage, trading, or crypto platforms. • Experience marketing specifically to small and medium-sized businesses, understanding how SMB buyers discover, evaluate, and choose financial products • You're motivated by ambiguity and building from scratch, not maintaining an existing channel • You think like an owner. You don't wait to be told which experiment to run next • You're comfortable being judged on outcomes you can't fully control yet, because the category itself is new • You partner well. You know acquisition and nurture only work if the handoff between them is good • You're competitive in a healthy way. "Let's go win this" is a mindset, not just a talking point • You're as comfortable in the numbers as you are in the creative. This role needs both

Responsibilities

• Own SMB-specific acquisition: explore and test across channel types, paid media, partnerships, content, community, and anything else that could move the needle. No one's handing you a channel mix. Figuring that out is the job • Run the team's growth experimentation cadence: CAC/LTV analysis and funnel experiments that turn into repeatable, scalable campaigns, not one-off tests, measured through to pipeline handed to Sales • Test positioning and messaging that gets this segment to notice us for the first time • Own growth-motivated webinars and other programs aimed at reaching new audiences, not nurturing ones we already have • Partner with the Demand Gen Specialist so acquisition experiments feed nurture, and nurture insights inform where acquisition effort goes next

Benefits

• 🌸 Top-tier health benefits and life insurance • 📈 Long-term group savings with employer match, through Wealthsimple for Business • 🌴 20 vacation days, 4 wellness days, and unlimited sick and mental health days per year* • ✈️ 90 days away: work outside Canada for up to 90 days per year* • 👥 Employee resource groups, including Rainbow (2SLGBTQ), Women of WS, and Black at WS • 🌎 We are a hybrid team with over 1,500 employees across North America. The people are one of the best parts of working here: you'll collaborate with incredibly talented, curious, and driven teammates who are deeply committed to doing great work. • Unlimited paid sick days, Wellness Days and the 90 day away program do not apply to certain roles. • Technology & Innovation at Wealthsimple: We move quickly and build thoughtfully. That means we're always looking for better ways to work — whether that's new tools, AI, or rethinking how we approach a problem. We don't expect you to have all the answers, but we do expect curiosity and a willingness to evolve alongside the products we're building. • Inclusion Statement: We're building products for a diverse world, and we need a diverse team to do it well. We strongly encourage applications from everyone, regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status. • Accessibility Statement: We're committed to an accessible hiring experience. If you need any accommodations throughout the interview process, please let us know — we'll work with you to make sure you have what you need. We also welcome any feedback on how we can better accommodate candidates with accessibility needs. • AI in Hiring: We may use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our team but don't replace human judgment – all final hiring decisions are made by people. If you have questions about how your data is used, reach out to us.