injective - Growth Marketing Manager
Requirements
• 5+ years of experience in a growth or performance marketing role with proven track record of driving measurable user growth. • Experience scaling user growth for a consumer-facing product, ideally in fintech, trading, crypto, or another regulated industry. • Experience analyzing marketing performance and user engagement metrics. • Familiarity with growth marketing frameworks and experimentation methodologies. • Experience with marketing analytics tools and campaign reporting. • Strong analytical mindset with the ability to translate data into actionable recommendations. • Possess a strong, proven interest in the crypto and DeFi space • Must be fluent in English • Strong written and oral communications • Ability to keep your finger on the pulse of current trends and developments in the blockchain space • Passion for the Injective mission and flourishing of DeFi, and the ability to articulate both • Working knowledge of popular blockchain companies, key players, and current industry trends
Responsibilities
• Develop and oversee Go-to-Market campaign plans. • Lead growth marketing initiatives to drive user acquisition, activation, and engagement, and be accountable for the growth and trading metrics behind it. • Analyze user funnels and behavior to identify friction points and opportunities to improve conversion, and retention. • Drive organic and creator‑led growth through UGC and short‑form content (TikTok, Instagram Reels, YouTube Shorts, and X) — sourcing, briefing, and scaling creators and influencers who can bring real users and liquidity, not just social reach. • Develop and test creator and influencer strategies, including UGC campaigns, partnerships, and performance-based initiatives. • Work closely with the Product team to understand and clearly communicate the product’s value proposition. • Conduct market research to understand target audiences, user behavior, and competitive positioning, working closely with Product, and Business Development teams. • Work cross-functionally with the Product team to identify and track key growth KPIs. • Build onboarding flows, email drips, and in-app campaigns to improve activation and retention. • Analyze campaign performance, user engagement, and adoption metrics to refine marketing strategies and improve product positioning. • Conduct competitive and market analysis to identify whitespace and strategic growth opportunities. • Translate growth insights into actionable roadmaps and priorities. • Stay up-to-date with consumer marketing trends, emerging channels, and new growth opportunities.
Benefits
• Competitive salary and INJ token award • Remote-friendly work environment with flexible hours. • Health insurance. • Unlimited PTO • Home Office Stipend • Opportunity to work on cutting-edge blockchain technology in the finance industry. • Collaborative team culture with opportunities for professional growth and development. • Global team meet ups.
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