injective - Growth Marketing Manager
Requirements
• 5+ years of experience in a growth or performance marketing role with proven track record of driving measurable user growth. • Experience scaling user growth for a consumer-facing product, ideally in fintech, trading, crypto, or another regulated industry. • Experience analyzing marketing performance and user engagement metrics. • Familiarity with growth marketing frameworks and experimentation methodologies. • Experience with marketing analytics tools and campaign reporting. • Strong analytical mindset with the ability to translate data into actionable recommendations. • Possess a strong, proven interest in the crypto and DeFi space • Must be fluent in English • Strong written and oral communications • Ability to keep your finger on the pulse of current trends and developments in the blockchain space • Passion for the Injective mission and flourishing of DeFi, and the ability to articulate both • Working knowledge of popular blockchain companies, key players, and current industry trends
Responsibilities
• Develop and execute growth strategies to drive user acquisition, activation, and retention across Injective products. • Analyze user behavior, conversion funnels, and campaign performance to identify growth opportunities. • Own and track key growth metrics, including user acquisition, engagement, activation, and retention. • Run growth experiments across channels and optimize campaigns based on data-driven insights. • Partner with Product and Business Development teams to improve onboarding flows and user adoption. • Identify and test new acquisition channels to expand Injective's reach beyond the existing crypto-native audience.
Benefits
• Competitive salary and INJ token award • Remote-friendly work environment with flexible hours. • Health insurance. • Unlimited PTO • Home Office Stipend • Opportunity to work on cutting-edge blockchain technology in the finance industry. • Collaborative team culture with opportunities for professional growth and development. • Global team meet ups.
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