Sr. Marketing Manager, Demand Generation

delineaRedwood City, California, United States17h ago

Remote Senior NA Cybersecurity Software Marketing Manager Email Marketing Digital Marketing B2B Reporting Team Leadership

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Requirements

5-7 years of experience in B2B demand generation or digital marketing, preferably in a SaaS environment.
Deep hands-on experience with email marketing, webinars, and paid media execution.
Strong command of marketing automation platforms (e.g. HubSpot, 6 Sense, OpenPrise) and paid media platforms.
Proven ability to optimize campaigns based on performance data and experimentation.
Highly organized executor with strong project management skills.
Excellent communication and executive presentation skills.
Exceptional organizational skills, with the ability to manage multiple workstreams and competing priorities with ease.
Strong B2B marketing background within the technology sector; cybersecurity experience is a strong advantage.
Confident working with marketing data, performance metrics, and systems to drive decision-making and continuous improvement.

Responsibilities

Campaign & Channel Execution
Own execution of demand generation campaigns across key channels, including:
Email marketing (promotional, nurture, lifecycle)
Webinar and virtual event marketing
Paid media (search, social, display, retargeting)
Translate integrated program strategies into detailed execution plans, timelines, and channel tactics.
Ensure campaigns are launched on time, on budget, and with high quality.
Email & Marketing Automation
Own email strategy execution, including segmentation, cadence, testing, and optimization.
Partner with Marketing Ops to manage marketing automation workflows, lead scoring, and routing.
Ensure best practices for deliverability, compliance, and performance optimization.
Paid Media & Digital (Paid Display, Paid Content Syn, Paid Webinar, Paid Search, Paid Social, Paid Video +) Optimization
Manage paid media execution, either directly (6Sense) or through agency partners.
Optimize targeting, creative, bidding, and budget allocation to maximize pipeline ROI.
Continuously test and iterate on messaging, offers, and formats.
Webinars & Virtual Events
Own webinar demand execution, including promotion strategy, registration conversion, attendance optimization, and follow-up.
Partner with content, product marketing, and speakers to ensure compelling audience experiences.
Team Leadership
Lead a team of Campaign Managers
Performance Measurement & Reporting
Track and report on channel-level and campaign performance, including engagement, MQLs, pipeline, and ROI.
Provide insights and recommendations to improve future execution and inform program strategy.
Maintain dashboards and regular reporting cadences in partnership with Marketing Ops.
Operational & Vendor Management
Manage execution workflows, tools, and vendors/agencies supporting paid media and digital execution.
Identify opportunities to streamline processes and improve scalability.

Benefits

We're passionate problem-solvers helping the world's largest organizations protect what matters most: their human and machine identities.
We invest in people who are smart, self-motivated, and collaborative.
What we offer in return is meaningful work, a culture of innovation and great career progression.
At Delinea, our core values are STRONG and guide our behaviors and success:
Spirited - We bring energy and passion to everything we do
Trust - We act with integrity and deliver on our commitments
Respect - We listen, value different perspectives, and work as one team
Ownership - We take initiative and follow through
Nimble - We adapt quickly in a fast-changing environment
Global - We embrace diverse people and ideas to drive better outcomes
We believe weaving these core values into our day-to-day actions, and our process for hiring, evaluating, and promoting employees, helps us cultivate a work environment that embraces collaboration and camaraderie.
We take care of our employees. We offer competitive salaries, a meaningful bonus program, and excellent benefits, including healthcare insurance, as well as pension/retirement matching, comprehensive life insurance, an employee assistance program, time off plans, and paid company holidays.