PLG Campaign Marketing Manager

xbowcareersRemote - United States$100k – $135k+ Equity15h ago

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Requirements

We’re looking for a PLG Campaign Marketing Manager to own and scale product-led growth motions across XBOW’s self-serve and assisted-buy journeys.
This role sits at the intersection of product, revenue, and security marketing. You’ll design campaigns that activate users, guide them to value, and convert interest into meaningful engagement without heavy sales friction.
You’ll work closely with Product, Sales, RevOps, and Security leadership to turn product usage, proof points, and user intent into scalable growth loops.
Own PLG campaign strategy and execution across key moments like demo requests, evaluation, activation, and expansion
Build and run lifecycle campaigns across in-product messaging, email, and light outbound
Work closely with Product to highlight key value moments and shorten time to value
Segment and tailor campaigns by persona and intent, including CISOs, AppSec, and engineering leaders
Partner with Sales and RevOps to improve demo quality, conversion, and pipeline velocity
Track performance, run experiments, and iterate based on product usage and revenue data

Compensation & Equity: Competitive salary, clear performance-based incentives, and equity package, making you an integral part of XBOW’s growth story.
Career Growth: Significant opportunities to progress within the sales organization and shape your career trajectory as we scale.
Meaningful Work: You’ll directly impact XBOW’s mission to revolutionize cybersecurity and protect organizations worldwide.
WHAT ELSE YOU SHOULD KNOW:
Location: US- Remote
Contract: Full-time
Hiring Process:
Talent Screen
Hiring Manager Interview
Head of PLG Interview
Final Interview
At XBOW, we leverage AI every day, it's embedded in our product and our sales approach. But for this role, we’re seeking someone who brings genuine curiosity, empathy, and persistence. If that's you, we'd love to connect.