Rwazi, Inc. - Head of Marketing
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Requirements
• We are looking for individuals who demonstrate: • 8–12+ years in B2B SaaS marketing, ideally in AI, data, or technical platforms • Proven ownership of full marketing functions or senior marketing leadership • Deep experience in product marketing and complex GTM environments • Strong technical fluency — able to understand SaaS architectures and data systems • Clear revenue accountability mindset • Ability to manage and scale high-performing marketing teams • Candidates may come from high-growth B2B SaaS companies ($20M–$100M ARR range) where marketing directly influenced enterprise revenue growth. • We value leaders who: • Operate with structured thinking and execution discipline • Are commercially sharp and revenue-oriented • Can challenge Product and Sales constructively • Prefer systems over one-off creativity • Build durable, scalable marketing engines • This role is suited for marketing leaders who want to build a category-defining narrative in an AI-native company. • HOW CANDIDATES ARE EVALUATED • Candidates are evaluated based on: • Their ability to define clear positioning in complex markets • Their structured GTM thinking • Evidence of measurable pipeline impact • Their ability to translate technical products into compelling narratives • Their ability to build repeatable marketing systems, not just campaigns • We prioritize demonstrated commercial impact and system-building capability over resumes alone.
Responsibilities
• Defining Rwazi’s market narrative and category positioning • Owning the end-to-end go-to-market system • Driving measurable pipeline contribution • Building a repeatable product launch engine • Governing sales enablement and revenue alignment • Establishing Rwazi as a trusted authority in AI-driven consumer intelligence • This is a system-building leadership role, not a campaign management function. • MARKETING SYSTEM OWNERSHIP • Architect the full marketing operating system (strategy → backlog → execution → metrics) • Ensure marketing outputs are structured, scalable, and measurable • Build a disciplined marketing planning cadence aligned to revenue goals • PRODUCT MARKETING LEADERSHIP • Oversee the Director of Product Marketing • Ensure product launches are structured, repeatable, and revenue-aligned • Maintain messaging clarity across feature releases and platform evolution • Translate technical capabilities into buyer-centric narratives
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