horizon3ai - Director, Field Marketing
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Requirements
• 8+ years of B2B field marketing experience, with meaningful time in a senior or lead role owning regional strategy and team management. • Proven track record driving pipeline and revenue contribution through field programs in a high-growth SaaS or cybersecurity company - with the data to back it up. • Strong command of pipeline-driven field strategy: CPO modeling, pre- and post-event SDR alignment, integrated campaign design, and budget management with a clear ROI lens. • Experience running partner and channel co-marketing programs alongside a direct field motion - including joint event execution, MDF management, and pipeline attribution across direct and indirect routes. • Experience marketing across multiple segments simultaneously - Enterprise, Mid-Market, and Commercial, as well as strong Customer program activations. • Deep cross-functional collaboration skills; ability to build trusted partnerships with sales leadership, SDR teams, channel, demand gen, ABM, and product marketing. • Demonstrated ability to lead and develop a team - including setting clear expectations, coaching performance, and building a culture of accountability and results. • Comfort translating complex technical subject matter (offensive security, vulnerability management, autonomous pentesting) into field programs that resonate with security buyers including CISOs, security architects, and IT/SecOps practitioners. • Highly organized with the ability to manage multiple programs, geographies, and stakeholders simultaneously in a fast-paced environment. • Proficiency with Salesforce for pipeline tracking and field program attribution. • Experience in cybersecurity, DevSecOps, or adjacent B2B security markets. • Familiarity with Federal or Public Sector marketing, including awareness of compliance frameworks (FedRAMP, CMMC), procurement cycles, and partner ecosystems like Carahsoft. • Experience working in an ABM motion with account-level program design. • Familiarity with ABM execution and gifting tools such as Reachdesk, ZoomInfo Co-Pilot, or similar platforms. • Experience managing MDF programs with distribution partners or large VARs. • We are a fully remote company. This role requires up to 40% travel for field programs, key industry events, sales team engagement, and internal offsites. • Job-related travel expenses are reviewed and must be approved by your manager.
Responsibilities
• Regional Strategy and Leadership • Own the AMER field marketing strategy across Enterprise, Mid-Market, Commercial, Customer, and Federal segments, building a program portfolio that is pipeline-architecture-driven, not event-calendar-driven. • Lead, develop, and grow the AMER field marketing team, including direct management of field and channel field marketing managers, with a focus on coaching, accountability, and results. • Partner with AMER sales leadership to align field programs to territory priorities, account coverage, and pipeline gaps - ensuring field marketing is viewed as a true revenue partner, not a support function. • Define and enforce CPO thresholds as a gate for all field investments, with 30-day post-event reviews standard across all programs. • Partner and Channel • Build and execute programs with Horizon3.ai http://Horizon3.ai's alliance partners, VARs, resellers, and distribution partners across North America - designing joint field programs that generate net-new pipeline through indirect routes and extend market coverage beyond the direct sales motion. • Partner closely with the Partner Marketing Manager and channel sales leadership to develop partner-ready field playbooks and co-branded event programs. • Own the field marketing relationship with key alliance and distribution partners - including joint event planning, MDF utilization, co-sell event execution, and post-program pipeline attribution. • Coordinate with Carahsoft and other key distributors on Public Sector/FED-facing co-marketing programs, including tradeshows, government-specific roundtables, and partner-led demand generation activities. • Ensure partner co-marketing programs are held to the same CPO standards and pipeline accountability as direct field programs - MDF is an investment, not a budget line to clear. • Integrated Campaign Alignment • Translate company-level campaign strategy into regionally relevant field programs - including CISO dinners, roundtables, third-party conferences, roadshows, and hosted & bespoke Enterprise events - with proof-first messaging and clear conversion paths. • Ensure all field programs have pre-event air cover, coordinated SDR outreach after, and defined follow-up motions that don't let pipeline decay post-event. • Partner with Demand Generation, Digital, Campaigns, and ABM to build integrated plays that surround target accounts before, during, and after field touches. • Work with Product Marketing to deploy proof points in the right format for the right audience at every field activation. • SDR and Sales Alignment • Own the SDR alignment motion for field marketing: briefings before programs, follow-up sequencing after, and feedback loops that inform future program design. • Partner with the SDR Director to define what high-intent follow-up looks like from field interactions - and hold the line on quality (documented booth interaction and meeting request, not badge scan alone). • Serve as a key voice in pipeline reviews, contributing field program performance data and recommendations for where to concentrate or pull back investment. • Budget and Performance Management • Own the AMER field marketing budget, managing spend with a marginal ROI lens and a bias toward programs with demonstrated pipeline impact. • Build and maintain a program performance framework with consistent metrics across all field activity: pipeline generated, CPO, meetings booked, stage progression, and 30-day post-event contribution. • Report field marketing performance to Demand Gen leadership and AMER sales leadership on a regular cadence, with clear recommendations on what to scale and what to cut. • Application Note • In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
Benefits
• At Horizon3, we believe that our people are our greatest asset, and our compensation philosophy reflects this core value. We are committed to fostering an environment where all employees feel valued, respected, and rewarded for their contributions. Our compensation structure is designed to be fair, competitive, and transparent, ensuring that every team member is recognized and compensated equitably across roles, levels, and locations. • In accordance with various State’s transparency regulations, we provide the following salary range information for this position: • Base salary range: $211,000 - 235,000 annually. The exact salary will be determined based on the selected candidate’s location, qualifications, experience, and relevant skills. • Additional compensation: This role may also be eligible for an equity package (in the form of stock options). If any other compensation benefits apply, they will be discussed during the interview process. • Inclusive Team: We value diversity and promote an inclusive culture where everyone can thrive. • Growth Opportunities: Be part of a dynamic and growing team with numerous career development opportunities. • Innovative Culture: Work in a collaborative environment that encourages creativity and out-of-the-box thinking. • Remote Work: We are a 100% remote company. Enjoy the convenience and work-life balance that comes with remote work. • Competitive Compensation: We offer competitive salary, equity and benefits. Our benefits include health, vision & dental insurance for you and your family, a flexible vacation policy, and generous parental leave. • You Belong Here
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