• Lead experience design for complex features, journeys and product initiatives across app, web, kiosk, loyalty and related digital touchpoints.
• Turn customer needs, business objectives, research and technical constraints into clear experience direction and designs that can be built.
• Own work from problem framing through user flows, interaction design, prototyping, validation, detailed design and implementation.
• Partner with Product and Engineering to influence requirements, priorities, tradeoffs and delivery decisions.
• Use research, analytics, usability testing and customer feedback to find opportunities and validate solutions.
• Apply and evolve design-system patterns so experiences stay accessible, consistent and high-quality.
• Lead design critiques and cross-functional working sessions, and clearly explain design rationale and recommendations.Provide design QA and work with Engineering through implementation to protect experience quality.