paddle - Digital Events Specialist

• Own the webinar program • Plan and execute Paddle’s webinar strategy across the buyer journey (TOFU → BOFU) • Deliver a consistent cadence of high-quality webinars aligned to campaign priorities • Manage the full lifecycle: topic development (with Revenue Marketing, Demand Generation and Product Marketing), speaker sourcing, briefing, execution, and follow-up • Drive pipeline through events • Design webinars with clear conversion goals (MQL → SQL → pipeline) • Partner with Sales and BDR teams to ensure strong follow-up and conversion • Optimise registration-to-attendance and attendance-to-opportunity rates • Execute high-quality digital experiences • Run live and on-demand webinars using best-in-class tools and formats • Ensure a seamless attendee experience (production quality, moderation, engagement) • Experiment with formats (panels, demos, workshops, customer sessions) to improve performance • Collaborate cross-functionally • Work with Product Marketing and Content on messaging, positioning, and content • Partner with Revenue Marketing on campaign integration and promotion strategy • Collaborate with Partnerships on co-marketing webinars • Align with Sales on target accounts, themes, and follow-up workflows • Optimise and scale performance • Track and report on key metrics: registrations, attendance, engagement, pipeline, ROI • Continuously test and improve formats, channels, and messaging • Build repeatable playbooks for scalable webinar execution • We'd love to hear from you: • Have 2–4 years of experience in digital events, webinars, or demand generation within B2B SaaS or tech • Have executed full funnel webinars or virtual events that contributed to pipeline or revenue • Are highly organised and comfortable managing multiple events simultaneously • Have strong attention to detail and can run polished, professional live experiences • Understand how to create content that engages and converts a B2B audience • Are comfortable working cross-functionally with marketing, sales, and external partners • Are data-driven and motivated by improving performance metrics • Everyone is welcome at Paddle • At Paddle, we’re committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer, we don’t care if, or where, you studied, what you look like or where you’re from. We’re more interested in your craft, curiosity, passion for learning and what you’ll add to our culture. We encourage you to apply even if you don’t match every part of the job ad, especially if you’re part of an underrepresented group. • Please let us know if there’s anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We’re committed to building a diverse team where everyone feels safe to be their authentic self. Let’s grow together.