Binance - Senior Product Manager - Web3 (User Journey)
Requirements
• 5+ years PM experience; strong product background in Web3, crypto, or related digital platforms. • Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders • Strong track record leading large, cross-team products focused on experience optimization, conversion, workflow improvement, or journey efficiency. • Strong understanding of Web3 product flows, including wallets, on-chain interactions, signing flows, transaction states, and related user behaviors. • Strong system design + decomposition ability; detail-oriented execution. • Data-driven: metrics, funnel analysis, experiments, and impact measurement. • Ability to identify friction points in complex product flows and translate them into clear product requirements and scalable solutions. • Experience working across Engineering, Design, Data, Operations, and business stakeholders in fast-paced environments.
Responsibilities
• Monitor meme market trends, community behavior, and social sentiment to identify emerging user needs and rapidly translate them into product opportunities, feature experiments, or growth initiatives. • Partner with internal t to design meme-related product experiences, and engagement mechanisms that improve discovery, participation, and trading activity. • Develop Web3 product strategy, roadmap, PRD, and phased delivery for experience optimization initiatives across key product journeys. • Drive improvements in workflow efficiency, content clarity, conversion, and overall product experience across critical Web3 flows. • Build KPI loops: instrumentation, funnel analysis, experimentation, iteration, and impact reporting. • Leverage product data, operational insights, and internal stakeholder inputs to identify friction points, define priorities, and drive optimization opportunities. • Drive execution across Engineering, Design, Data, Operations, Compliance, and key stakeholders; manage risks, dependencies, and trade-offs. • Define scalable product solutions that balance experience quality, business goals, and regulatory requirements in a Web3 environment.
Benefits
• Shape the future of finance • Collaborate with world-class talent in a user-centric global organization with a flat structure • Tackle challenging projects in a fast-paced and innovative enviornment with autonomy • Thrive in a results-driven workplace with opportunities for career growth and continuous learning • Competitive salary and company benefits • Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)
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