emma-sleep - Emma – The Sleep Company - Senior Global Category Manager

• 1. Category Strategy & Vision • Define, own and continuously evolve the global category vision, strategy, and 3-year ambition • Set the role of the category within Emma's overall portfolio — what it is for, who it serves, how it grows • Identify long-term growth opportunities across consumer segments, geographies, and channels • Translate company-level strategy and growth priorities into concrete category-level direction • Present and align the category strategy with senior stakeholders including C-level • 2. Portfolio Architecture & Lifecycle Management • Design and own the global portfolio architecture including Good / Better / Best tiering logic • Define SKU roles, lifecycle stages, trade-up paths, and rationalisation priorities • Build and maintain a global product roadmap covering Y1 to Y3+ horizons • Run quarterly portfolio reviews: identify winners, slow-movers, gaps, and overlaps • Drive SKU rationalisation decisions in collaboration with Commercial, Finance and Regions • Maintain the product catalogue as a single source of truth across the organisation • 3. Product Innovation & Development • Lead product discovery: market gap analysis, consumer Jobs-to-Be-Done, and opportunity sizing • Define innovation briefs and product concepts with clear consumer and commercial rationale • Translate strategy into structured product requirements and success criteria for R&D • Partner with R&D and engineering throughout the design & build phase • Assess competitor product launches and technology trends to guide the innovation pipeline • Maintain a 12–18 month innovation pipeline with clear stage-gate milestones • 4. Product Truth & Marketing Foundations • Consumer segmentation and Jobs-to-Be-Done framework • Value propositions and differentiation rationale (Reasons to Believe) • Product positioning and trade-up messaging • Product naming conventions and portfolio story • Claim guardrails and messaging architecture for regional activation • Launch product truth documents for every new product release • 5. Pricing Principles & Value Positioning • Define global pricing principles and positioning guardrails for the category • Work with the Performance & Value Manager to validate price ladders and trade-up logic • Ensure pricing strategy is coherent across SKUs, markets and channels • Flag pricing risks early and make recommendations to maintain category value integrity • 6. Global–Regional Collaboration • Act as the global category point of contact for EU, APAC, and LATAM regional teams • Provide portfolio guardrails, launch guidance, and product truth to regional managers • Run quarterly global–regional alignment sessions to sync strategy, roadmap, and performance • Integrate regional market insights, consumer feedback, and competitive signals into global decisions • Ensure regional adaptations remain within global coherence boundaries