wisdomtree-2 - Wisdomtree UK - Email Marketing & Salesforce Marketing Cloud Specialist
Requirements
• 3–5+ years of hands-on email marketing experience, ideally within financial services environment • Strong, practical experience working with Salesforce Marketing Cloud (SFMC) • Expertise in Email Studio, Journey Builder, Automation Studio, Content Builder and Contact Builder • Proven experience building and optimising automated email journeys and lifecycle campaigns • Strong understanding of segmentation, personalisation, and lifecycle marketing strategies • Experience with A/B testing and data-driven optimisation methodologies • Solid knowledge of email deliverability best practices and performance metrics • Strong analytical and problem-solving skills with the ability to translate data into action • Excellent organisational and project management skills, with the ability to manage multiple campaigns simultaneously • Strong communication skills and ability to work cross-functionally
Responsibilities
• Own and execute email marketing strategyLead the planning and execution of email campaigns and lifecycle communications aligned to broader marketing and commercial objectives. • Develop lifecycle and automation strategiesDesign and implement scalable, multi-stage customer journeys, including automated workflows, nurture streams, and triggered communications. • Audience segmentation and personalisationLeverage SFMC data extensions and Contact Builder to create targeted audience segments that improve relevance, engagement, and conversion performance. • Build and optimise campaigns and journeysDevelop, QA, schedule, and deploy email campaigns and automated journeys using Journey Builder and Automation Studio. • Testing and performance optimisationDrive a structured test-and-learn approach through A/B testing across content, timing, segmentation, and journey logic to continuously improve performance. • Performance reporting and insightsAnalyse campaign performance (open rates, CTR, conversions, deliverability, engagement trends) and translate insights into actionable improvements. • Cross-functional campaign planningOwn and manage the email marketing calendar, working closely with marketing, sales, and product teams to ensure aligned and effective campaign delivery. • ## Key Accountabilities and Scope • Own the end-to-end execution of all email campaigns and automated communications within Salesforce Marketing Cloud, from build through to deployment and optimisation. • Build and maintain scalable automation workflows, nurture journeys, and triggered communications to support lifecycle marketing initiatives. • Serve as the subject matter expert and hands-on owner of Salesforce Marketing Cloud, including:- Journey Builder- Automation Studio - Email Studio- Content Builder - Contact Builder • Deliver against defined KPIs across email marketing performance, including engagement rates, conversion metrics, deliverability, and pipeline contribution. • Use audience, behavioural, and campaign data to identify opportunities, test hypotheses, and drive continuous performance improvements. • Identify and implement automation and workflow efficiencies to improve scalability and streamline campaign execution. • Collaborate with cross-functional teams to align on campaign priorities, share insights, and promote best practices across SFMC usage.
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