Abacus Insights - Digital Marketing Manager
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Requirements
• Bachelor’s degree in Marketing, Business, Communications, or a related field. • 5+ years of B2B experience in digital marketing, demand generation, or performance marketing. • Proven success developing and leading multi‑channel campaigns across web, email, social and paid media. • Demonstrated ability to apply emerging digital and AI‑driven marketing tools to improve performance and outcomes. • Hands‑on expertise with HubSpot, Google Ads Manager, LinkedIn Campaign Manager and a data enrichment tool such as Clay or Apollo.io. • Strong analytical capability with a track record of turning data into actionable insights. • Experience with A/B testing, audience segmentation, and conversion optimization. • Clear, confident communicator with the ability to influence cross‑functional stakeholders. • Highly organized, self‑directed, and comfortable managing multiple priorities simultaneously. • Experience in health care technology and health data. • Familiarity with data visualization, dashboards, and advanced reporting tools. • Experience with content distribution or social advocacy platforms.#LI-MS1
Responsibilities
• Partner with clients to understand business needs, operational challenges, and healthcare data requirements • Lead and support client discussions, working sessions, and planning meetings to gather and clarify requirements • Translate business requirements into clear functional specifications and solution designs • Support consulting engagements aimed at improving operational performance across healthcare platforms • Participate in on‑site and virtual discovery, planning, and requirements clarification sessions • Design and contribute to enhancements and modifications of platform components and data solutions • Develop and execute User Acceptance Testing (UAT) test cases to validate system functionality and data accuracy • Analyze healthcare data to validate quality, identify trends, and support data‑driven decision making • Conduct process analysis and recommend improvements to increase efficiency and effectiveness • Evaluate new technologies, tools, and platforms to support evolving client and product needs • Provide QA and application support to internal teams during testing and deployment phases • Communicate complex technical and business concepts clearly to both technical and non‑technical stakeholders
Benefits
• What you’ll get in return: • What you’ll get in return • Unlimited paid time off – recharge when you need it • Work from anywhere – flexibility to fit your life • Comprehensive health coverage – multiple plan options to choose from • Equity for every employee – share in our success • Growth-focused environment – your development matters here • Monthly cell phone allowance – stay connected with ease#LI-MS1
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