scribe - Marketing Automation Specialist
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Requirements
• Has owned HubSpot end-to-end at a B2B SaaS company — not just sent emails from it, but built workflows, managed lifecycle stages, and can walk through exactly how a workflow they built actually functions • Has caught and fixed a data quality problem before someone else noticed it — understands contact completeness, workflow error rates, and what bad data costs a demand gen team • Has worked without a dedicated RevOps function and figured out what to prioritize without waiting for a ticket queue or a manager to build the backlog • Has at least one end-to-end marketing automation use case they owned from design to measurement — can speak to what worked, what didn't, and what they'd do differently • Comfortable operating in ambiguous build environments at early or growth-stage B2B SaaS companies, or demand gen agencies with a hands-on martech practice • Hands-on experience with Clay for data enrichment or signal-based outreach plays • Familiarity with Zapier, Customer.io http://Customer.io, or similar tools for cross-platform automation • Salesforce basics — enough to understand the HubSpot-to-SFDC sync and troubleshoot it independently • Experience building or iterating on AI-assisted prompt workflows for campaign personalization or BDR enablement • 🚫 This role is not for you if • You need a clear backlog and defined tickets to know what to work on — this role requires you to build that structure yourself • Your HubSpot experience starts and ends with email sends — this role lives in workflows, lifecycle logic, and data architecture • You rely on a RevOps team to handle the hard systems problems and see your job as execution only • Fully remote. Open to candidates anywhere in the U.S.
Responsibilities
• Own the full HubSpot instance — workflows, contact lifecycle stages, lead scoring, list management, and integrations — with clear accountability for whether campaigns launch correctly and data flows cleanly • Audit the current state of HubSpot within your first 30 days, document what's broken or missing, and build the backlog that drives your first 90 days of work • Ensure consistent, reliable lead flow from form submission through HubSpot into Salesforce, with QA built into every campaign launch • Partner with the demand gen manager on campaign execution, the BDR team on sequencing and enrichment plays, and PMM on coordinated campaign launches • Build and own enrichment and signal playbooks using tools like Clay to accelerate BDR outreach and campaign personalization • Identify and close the top gaps in the martech stack, then propose and ship net-new automations the team isn't running yet • Document integrations and processes so the team has clear operational visibility into pipeline performance at all times
Benefits
• Salary varies by location. All full-time employees receive equity in Scribe. Final offers depend on experience and scope. • Health, dental, and vision insurance for you and your dependents • Flexible paid time off and company holidays • Paid parental leave • Daily catered lunch (SF office) • Home office stipend
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