Dynamite Games - Senior Marketing Executive (iGaming)

Singapore1w ago

In Office Senior APAC Artificial Intelligence Gaming VP of Marketing Market Research

Requirements

• Degree in Business, Marketing, Communications or related field. • At least 4 years of experience planning and executing branding campaigns, ideally within the gaming industry. • Strong project management skills and the ability to multitask in a deadline-driven environment. • Excellent communication and interpersonal skills. • Creative thinker with a keen eye for detail. • A creative thinker who can connect ideas to outcomes • Someone who can operate both strategically and tactically • A strong collaborator who can influence across functions • Curiosity and openness to new technologies, especially AI-driven creative tools • Passion for gaming, entertainment, or digital products

Responsibilities

• Develop and implement comprehensive branding strategies aligned with the company's goals and values. • Ensure consistent brand messaging across all channels and touchpoints, maintaining a strong and coherent brand identity. • Conceptualize and execute creative marketing campaigns that resonate with the gaming community. • Collaborate with internal teams and external agencies to produce compelling visuals, content, and experiences that enhance the brand image. • Generate engaging and shareable content for various platforms, including social media, blogs, and video channels. • Leverage gaming trends, industry insights, and artificial intelligence to create content that captures the attention of the target audience. • Identify and establish strategic partnerships with influencers, streamers, and other industry figures to amplify brand reach. • Negotiate and manage collaborations that align with the brand and resonate with the gaming community. • Stay abreast of gaming industry trends, competitors, and emerging opportunities. • Utilize market research to inform branding strategies and keep the brand ahead of the curve. • Plan and coordinate the brand's presence at gaming events, conferences, and expos. • Ensure a strong brand representation through booth design, promotional materials, and interactive experiences. • Foster a sense of community around the brand by engaging with the gaming audience on social media and other platforms. • Respond to community feedback, manage online forums, and cultivate a positive brand image.