videa.ai - VP, Marketing
Requirements
• 10+ years of B2B marketing experience with 5+ years in leadership roles, including experience scaling marketing from early traction to repeatable growth (Series A→B or B→C stage) • Proven track record of owning and driving enterprise pipeline and revenue outcomes, not just leads • Deep experience in enterprise or vertical SaaS environments with complex, multi-stakeholder sales cycles • Strong expertise in product marketing, positioning, and translating technical products into clear value for multiple audiences • Experience building and scaling account-based marketing and enterprise demand generation programs • Strong analytical and operational mindset, with deep understanding of attribution, funnel performance, and revenue metrics • Experience aligning marketing, sales, and product into a unified go-to-market motion • Builder mentality — equally comfortable setting strategy and executing hands-on • Exceptional communication and storytelling skills • A passion to utilize your skills to improve the world by positively impacting people's health! • Experience in healthcare, AI, or other regulated industries • Experience marketing to clinicians, providers, or healthcare systems • Track record of helping define or lead a category in an emerging technology space
Responsibilities
• Revenue & Multi-Segment Pipeline Growth • Own marketing-sourced and influenced pipeline targets across Enterprise, Mid-market DSO, and SMB segments, with clear accountability to revenue outcomes • Build and scale predictable demand generation engines tailored to each segment: Enterprise ABM, mid-market awareness campaigns, and high-volume SMB inbound • Drive pipeline creation specifically targeting the 500+ mid-market DSOs where Videa currently has minimal presence • Improve conversion rates, deal velocity, and win rates in partnership with Sales across all segments • Brand Leadership & Category Definition • Own and define the category of AI-powered dental care, positioning Videa as the clear leader ahead of Overjet, Pearl, and other emerging AI competitors • Develop and amplify the unified platform narrative: 'Videa helps dental groups grow revenue and reduce labor through one AI workflow across imaging, voice, and revenue' • Drive thought leadership, PR, and market presence that establishes Videa as the go-to AI platform for both enterprise DSOs and individual practices • Create compelling proof-driven selling assets that counter competitive noise and demonstrate clear ROI • Enterprise & Complex Sales Support • Support complex, multi-stakeholder enterprise sales cycles with strong ICP definition, segmentation, and account-based strategies • Equip Sales with the messaging, content, and proof points needed to win high-value deals and compete effectively in enterprise evaluations • Partner with Sales leadership to align on pipeline strategy, coverage, and execution across all market segments • Channel & Partner Marketing • Build and execute comprehensive channel and partner marketing programs to amplify reach and drive pipeline through strategic partnerships • Develop channel enablement strategies, co-marketing campaigns, and partner-driven demand generation programs • Create scalable partner onboarding and enablement processes that drive consistent partner performance • Customer Marketing & Lifecycle Strategy • Develop comprehensive customer marketing programs that drive expansion, retention, and advocacy within the existing customer base • Create nurture campaigns and lifecycle marketing strategies that maximize customer lifetime value and reduce churn • Partner with Customer Success to align marketing efforts with customer health scores and expansion opportunities • Product & GTM Strategy • Partner with Product and Sales to shape pricing, packaging, and go-to-market strategy for new product launches and market expansions • Bring market insight, customer understanding, and competitive intelligence into product and GTM decisions • Ensure tight alignment between product roadmap, messaging, and commercial execution across all market segments • Build and lead a high-performing marketing organization across demand generation, product marketing, brand, customer marketing, and marketing operations • Establish scalable systems for attribution, performance tracking, and revenue operations across all segments and channels • Create a culture of accountability, speed, and continuous improvement with a 70/30 operator-to-strategist balance
Benefits
• You will help define a new category at the intersection of AI and healthcare • You will work on technology that is already used daily in clinical practice — not theoretical AI • You will partner directly with the CEO and leadership team to shape company strategy and growth • You will build the marketing foundation for the next stage of scale • WHAT IT IS LIKE TO WORK HERE • We win and lose together as one team. Collaboration is not a buzzword here. We share context early, ask for input, and step in to help when someone is stuck. • We hold a high bar, but we stay grounded. We move fast, learn as we go, and stay focused on what matters most for clinicians and patients. • Competitive compensation and meaningful equity • Unlimited PTO • 100 percent company-paid dental and vision coverage • Generous medical contributions
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