ideals - VP of Marketing
Requirements
• 10+ years of B2B marketing experience, with a strong SaaS background • 4+ years in a senior marketing leadership role within a fast-growing company, with responsibility for the broader marketing function • Proven experience leading and scaling diverse high-performing marketing teams, including hiring, talent development, and performance management • Brand marketing portfolio with proven activation expertise across diverse channels and markets • Hands-on experience across content, design, and growth initiatives, with the ability to go deep when needed • Track record scaling digital and field marketing programs that measurably grew pipeline and revenue • Solid understanding of demand generation and ABM initiatives • Successful track record of implementing marketing initiatives based on analytical and data-driven decisions • Excellent communication and problem-solving skills with a can-do attitude • Fluency in English (C1+ level) • Experience in M&A, Investment Banking, or Financial Services, with a strong understanding of the dealmaking ecosystem
Responsibilities
• Define how Ideals wins • You'll own positioning, messaging, competitive intelligence, and GTM plans across every product, segment, and region – the strategic foundation everything else in marketing builds on. • Build category authority • From industry events, reports, and benchmarks to media relations, executive visibility, and speaking programmes - you'll make Ideals the name the upmarket M&A segment thinks of first, and keep every external touchpoint aligned with our brand positioning. • Turn attention into pipeline • You'll drive demand generation across paid and organic channels, ABM, content, and nurture, then guide the team capturing it through search, review platforms, intent data, and conversion optimisation. As the Key Accounts Sales team scales, you'll direct regional programmes into each market's sales plan and own the result end to end against pipeline and revenue targets. • Run marketing as a system • You'll own the martech and analytics stack, attribution, KPI framework, and ROI reporting – plus the marketing budget, agencies, and strategic vendors – so every decision is data-driven, and every dollar is accountable. • Lead the people who make it happen • You'll hire, develop, and lead a global team, and work shoulder to shoulder with Sales, Product, and Customer Success to drive cohesive business growth.
Benefits
• We highly value our people, so we will empower you with all the resources and support to help you reach your full potential. • FOR YOUR BEST WORK • Remote-first flexibility to shape your ideal workday • Home workplace budget • Co-working expense coverage • Individual IT budget for extra equipment • Top-tier tech and AI-powered tools • FOR YOUR GROWTH • Access to Ideals Academy with numerous courses • Investment in external learning and development activities • Guidance in Personal Development Plan creation • Professional literature and subscriptions coverage • Support of your passion as a speaker or writer • Internal talent mobility opportunities • FOR YOUR WELL-BEING • Tailored Wellness Package for your physical and mental health • Funding for sports competitions • Paid health-related time-off • 25 business days of annual leave • Nest Pensions scheme contribution • Budget for meetups with your local team • Generous internal referral program • Commitment, Excellence, Collaboration, Trust and Care are core values to the Ideals team. For us, these are the principles that every Idealer lives and breathes. We are on the lookout for like-minded individuals who share our values. By doing so, we create a team where talents feel at ease and work to the best of their abilities. • Discover more https://ideals.jobs/our-culture/.
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