WPP - SVP, Head of Marketing Performance
Requirements
• 15+ years of progressive experience in Product Management, with at least 8 years in a senior leadership role (e.g., SVP, VP) managing multiple product teams. • Demonstrable experience leading product strategy, vision, and execution for large-scale marketing performance, analytics, attribution, or optimization platforms in the AdTech, MarTech, or Agency domain. • Proven track record of successfully bringing complex, data-driven, and AI-enabled products from concept to market, driving significant competitive advantage and exponential growth. • Extensive experience navigating and leading product teams through significant organizational change, mergers, or integrations, transforming disparate teams into a unified, high-performing organization. • Strong understanding and application of modern agile product development methodologies. • Experience managing significant operating and capital expenditure budgets and defining commercial models for product portfolios. • Proven experience in managing global product rollouts and supporting a large, diverse client base (e.g., 1000+ clients across multiple markets). • Domain Expertise: • Domain Expertise: • Advanced, hands-on knowledge of how marketing activity across Paid, Earned, Shared, Owned media channels is measured, coupled with a proven ability to translate this expertise into a compelling product vision and strategic roadmap. • Deep expertise in advanced measurement techniques including Marketing Mix Modeling (MMM) (including various methodologies like Bayesian), Multi-Touch Attribution (MTA), Incrementality testing, and marketing experimentation. • Strong understanding of marketing data sources, data ingestion, transformation, and reporting challenges. • Deep expertise in data architecture and engineering principles, data modeling, ETL processes, data warehousing, and advanced analytics, particularly in the context of marketing data. • Leadership & Communication: • Exceptional leadership, team-building, and people management skills, with a passion for mentoring and developing diverse talent. • Superior verbal and written communication skills, with the ability to articulate complex technical and strategic concepts to diverse audiences (technical, business, executive, client) and build compelling presentations. • Strong influencing, negotiation, and conflict resolution abilities, capable of building strong relationships and collaborating effectively with internal and external stakeholders. • Proven ability to navigate and excel within a fast-paced, multi-market, matrixed global organization. • Strategic & Analytical Thinking: • Exceptional strategic thinking and complex problem-solving abilities, with the capacity to identify ptimal courses of action and articulate a clear, long-term vision. • Highly analytical and data-driven, with the ability to make informed decisions based on market insights, user data, and business objectives. • A proactive, independent, and adaptable leader with a strong sense of ownership, thriving within demanding, fast-paced environments. • You're open: We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views. We are open-minded: to new ideas, new partnerships, new ways of working. • You're open: • You're optimistic: We believe in the power of creativity, technology and talent to create brighter futures or our people, our clients and our communities. We approach all that we do with conviction: to try the new and to seek the unexpected. • You're optimistic: • You're extraordinary: we are stronger together: through collaboration we achieve the amazing. We are creative leaders and pioneers of our industry; we provide extraordinary every day. • You're extraordinary: • What we'll give you: • Passionate, inspired people – We aim to create a culture in which people can do extraordinary work. • Passionate, inspired people • Scale and opportunity – We offer the opportunity to create, influence and complete projects at a scale that is unparalleled in the industry. • Scale and opportunity • Challenging and stimulating work – Unique work and the opportunity to join a group of creative problem solvers. Are you up for the challenge? • Challenging and stimulating work • We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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