Typeform - Senior Paid Marketing Strategist

• Around six or more years of hands on and strategic experience in performance marketing and media buying. • Strong experience managing paid social and video channels, ideally including TikTok, YouTube and Meta. • Experience owning campaigns from initial idea and creative brief through implementation, optimisation and measurement. • A track record of managing six figure budgets and delivering efficient performance. • Experience working with MMM, incrementality testing or other measurement methods beyond traditional attribution. • Strong analytical skills and confidence working with campaign performance, conversion funnels, CAC and LTV. • A strong understanding of digital measurement, from tagging and attribution through to incrementality. • Experience developing creative and UGC assets for paid social channels. • The ability to balance creative thinking with strong commercial judgement. • Curiosity and a willingness to figure things out. When you do not know the answer, you know how to find it, whether that means speaking to the right person, digging into documentation or using AI tools. • Confidence working across teams and influencing partners in Creative, Product Marketing, Data and Finance. • Comfort operating with uncertainty. You are happy testing ideas, learning from the results and changing direction when the data tells you to. • Experience working in SaaS or B2B lead generation. • Experience across sales technology or marketing technology. • Experience managing external agencies or digital production partners. • Experience with ad servers and campaign trafficking. • Typeform drives hundreds of millions of interactions each year, enabling conversational, human-centered experiences across the globe. We move as one team, empowering our collective efforts by valuing each individual’s unique perspective. This fosters strong bonds grounded in respect, transparency, and trust. We champion our diverse customer base by anticipating their needs and addressing their challenges with priority. Committed to excellence, we hold high expectations for ourselves and each other, continuously striving to deliver exceptional results. • move as one team • strong bonds • champion our diverse customer base • hold high expectations • We are proud to be an equal-opportunity employer. We celebrate diversity and stand firmly against discrimination and harassment of any kind—whether based on race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or veteran status. Everyone is welcome here.