unicourt - Integrated Marketing Director

• Demand Generation Strategy and Execution • Partner with the VP of Marketing to develop and execute a comprehensive demand generation strategy aligned with UniCourt's annual revenue goals and business objectives. • Develop and implement integrated marketing programs designed to generate qualified leads, build sales pipeline, and support revenue growth. • Translate marketing strategies into actionable campaign plans with defined objectives, timelines, performance metrics, and expected outcomes. • Identify opportunities to improve campaign effectiveness, expand market reach, and increase demand across target customer segments. • Collaborate with Marketing and Revenue teams to align demand generation activities with sales priorities and pipeline objectives. • Integrated Marketing Campaigns • Plan, develop, and execute multichannel marketing campaigns targeting Enterprise Law Firms and the other industry use cases. • Manage integrated marketing initiatives across email marketing, webinars, third-party content syndication, promotional partnerships, and industry events. • Coordinate with Product Marketing the campaign messaging, audience segmentation, content, and distribution strategies to maximize engagement and lead generation. • Partner with internal stakeholders and external vendors to ensure timely and effective campaign execution. • Continuously evaluate and optimize campaign tactics to improve engagement, conversion rates, and overall marketing effectiveness. • Account Based Marketing • Develop and execute targeted marketing programs that drive demand and support revenue opportunities within UniCourts target markets. • Create and implement demand generation initiatives focused on the identified industries, aligned with customer needs and business growth objectives. • Tailor campaign strategies, messaging, and promotional activities to effectively engage key decision-makers within target industries. • Support account-based and targeted marketing initiatives designed to accelerate pipeline development and sales opportunities. • Marketing Performance and Analytics • Establish and monitor key performance indicators (KPIs) to measure campaign effectiveness, lead generation, pipeline contribution, and return on marketing investment. • Track and analyze performance across marketing channels, campaigns, and target customer segments. • Develop regular performance reports and communicate campaign results, insights, and recommendations to Marketing leadership. • Use marketing data and analytics to identify trends, evaluate campaign performance, and implement improvements. • Optimize marketing investments, tactics, and resource allocation based on measurable business outcomes. • Education, Knowledge, Skills & Abilities • Bachelor's degree in Marketing, Business Administration, Communications, or a related field, or equivalent professional experience. • 7+ years of experience in B2B marketing, demand generation, integrated marketing, or related roles. • Demonstrated success developing and executing multichannel marketing campaigns that generate qualified leads and contribute to revenue growth. • Experience marketing to enterprise-level organizations, preferably within SaaS, legal technology or related industries. • Strong understanding of B2B sales cycles, lead generation, pipeline development, and marketing attribution. • Experience with marketing automation platforms, CRM systems, and marketing analytics tools. • Experience managing webinars, email campaigns, third-party content syndication, and industry events. • Strong strategic planning and hands-on campaign execution capabilities. • Ability to develop integrated marketing strategies and translate them into measurable results. • Strong analytical skills with the ability to interpret marketing data and make data-driven decisions. • Excellent project management, organizational, and prioritization skills. • Strong written and verbal communication skills. • Ability to collaborate effectively across Marketing, Sales, and other business functions. • Results-oriented mindset with a strong focus on accountability, performance, and continuous improvement. • Ability to manage multiple campaigns, competing priorities, and deadlines in a fast-paced environment. • Self-motivated and comfortable working independently in a remote environment.