Energy Exemplar - Director, Revenue Marketing, EMEA & APAC

Adelaide Australia ; London, England, United Kingdom - Asia-Pacific *+ Equity3w ago

In Office Director APAC Software Utilities VP of Marketing B2B Prospecting Marketing Strategy Enterprise Sales Customer Success

Requirements

• 8+ years of progressive revenue marketing, demand generation and/or ABM marketing experience within an enterprise B2B SaaS or technology business. • Experience working in private-equity-backed organization, with an understanding of the pace, commercial rigor, growth expectations, and data-driven performance culture this environment requires. • Proven ownership of an account-based marketing strategy across multiple locations including the development of named-account programs for complex enterprise sales cycles. • Demonstrable success generating and progressing enterprise pipeline across both new-logo acquisition and existing-customer expansion opportunities. • Strong experience partnering with Sales leadership to define target accounts, buying groups, account plans, engagement strategies, and shared pipeline targets. • A track record of leading multi-channel ABM programs spanning digital, content, field and event activity, executive engagement, partners, and customer advocacy. • Strong commercial and analytical orientation, with experience using account engagement, funnel, attribution, pipeline, conversion, and revenue data to optimize investment and performance. • Experience leading regional marketing teams, agencies, or complex cross-functional programs across multiple markets. • Excellent stakeholder-management and communication skills, with the ability to influence senior Sales, Marketing, Customer Success, and executive leaders. • Experience marketing to utilities, energy companies, or other highly technical enterprise buyers is a significant advantage. • What Success Looks Like • A high-performing EMEA and APAC ABM program is actively engaging priority enterprise accounts and generating measurable new-logo and expansion pipeline. • Marketing meets or exceeds agreed regional pipeline-generation targets, with transparent attribution to sourced and influenced opportunities. • Sales and Marketing operate as one account-based revenue team, with shared target-account lists, account plans, pipeline goals, and performance measures. • Regional marketing programs demonstrate clear impact on buying-group engagement, opportunity creation, pipeline progression, and closed-won revenue. • Field events, campaigns, partners, and customer-marketing activity are integrated into account plans and measured against enterprise pipeline outcomes.

Responsibilities

• Own EMEA and APAC’s enterprise ABM strategy for named accounts, strategic prospects, and high-value existing customers. • Be directly accountable for marketing-generated and marketing-influenced pipeline across new-logo and expansion opportunities. • Partner with Sales leadership to define priority accounts, ideal customer profiles, buying groups, account plans, engagement strategies, and pipeline targets. • Build tailored, multi-channel account programs that engage senior decision-makers and buying committees throughout complex enterprise sales cycles. • Help orchestrate campaigns, content, digital activity, field programs, executive events, partners, and customer advocacy around the needs of priority accounts. • Drive coordinated pipeline-generation activity across the complete account lifecycle: target-account identification, awareness, engagement, opportunity creation, pipeline progression, expansion, and advocacy. • Partner with Marketing Operations to establish clear account-level reporting on engagement, buying-group reach, pipeline creation, opportunity progression, conversion, and closed-won revenue. • Identify underperforming accounts, pipeline gaps, and conversion risks; adapt marketing investment and programs to improve commercial outcomes.