SharkNinja - VP, Global Social Media (Americas)

Needham, MA, United States - Hybrid$285k - $285k+ Equity3w ago

In Office Vp NA E-commerce Consumer Goods VP of Marketing Digital Marketing Performance Management Budget Management Reporting

Requirements

• 10+ years in social media/digital marketing, 4+ in a leadership capacity • Agency-side experience required; large, social-first brand experience strongly preferred • Deep influencer/creator marketing experience required, including budget ownership at scale • Demonstrated success managing multi-million dollar creator budgets, agency partners, and creator platforms/systems (e.g., CreatorIQ, ShopMy, AWIN) • Proven track record scaling branded social content and measurable commercial impact • Experience managing teams across US and Canada markets • Strong cross-functional influence skills; comfort operating in matrixed org structures • CPG, DTC, or consumer electronics background preferred • Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

Responsibilities

• Own the North America social content calendar and channel strategy across all major platforms (TikTok, Instagram, YouTube, Facebook, X, Pinterest) • Lead and develop a regional team spanning content, community, and channel management across US and Canada • Own a multi-million dollar creator and influencer budget, including agency relationships, platform selection, and supporting systems/tools • Partner with Creator Commerce, Analytics, and Creative teams to execute full-funnel social campaigns tied to NPD launches • Serve as regional lead for the Social Signal Engine workstreams: viral post velocity, full-funnel activation, and creative/influencer performance • Manage crisis response and social listening for the region in partnership with global Analytics • Build and defend clear operating boundaries with adjacent functions (DTC, PR, Marketing) to protect craft specialization and avoid diluted ownership • Report regional performance and investment recommendations to SVP, Global Social

Benefits

• The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more. • $285,000—$345,000 USD • Our Culture • At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home. • Our Outrageously Extraordinary mindset • We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets. • We empower your personal and professional growth • When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. • we’ll disrupt entire markets. • At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. • Learn more about us: Life At SharkNinja Outrageously Extraordinary • Outrageously Extraordinary • SharkNinja Candidate Privacy Notice • For candidates based in all regions, please refer to this Candidate Privacy Notice. • all regions • For candidates based in China, please refer to this Candidate Privacy Notice. • China • For candidates based in Vietnam, please refer to this Candidate Privacy Notice. • Vietnam • We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]