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Jobs(26,851)/VP of Marketing Role(147)/healthcare (2) - VP, Performance Marketing

healthcare - VP, Performance Marketing

Remote - USA3w ago

Remote Vp NA Insurance VP of Marketing Account Management Digital Marketing Records Management ROAS CPA

Requirements

• Senior leadership experience in performance marketing, growth, or digital acquisition • Direct ownership of substantial budgets, multi-channel portfolios, and financial results • Strong command of revenue, contribution margin, ROAS, CAC/CPA, LTV, and volume • Deep understanding of first-party and third-party acquisition channels • Exceptional analytical instincts and willingness to get hands-on • Track record of managing managers and building accountable teams • Strong forecasting, measurement, attribution, conversion-signal, and MarTech/AdTech experience • AI-enabled mindset, curiosity, and willingness to lead an AI-enabled operating transformation • ## What Sets You Apart • Hands-on experience using AI, coding agents, or automation to build useful capabilities • Experience in a regulated or compliance-intensive industry • Experience with digital marketplaces, comparison shopping, lead generation, or insurance distribution • Experience incubating and scaling new acquisition channels

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