Hightouch - Enterprise Growth Marketer
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Requirements
• 3–5 years of experience in a revenue marketing, lifecycle marketing, SDR, or email marketing role at a B2B SaaS company. • Strong sequence and copy skills: Proven ability to write effective outbound and nurture sequences that drive replies, engagement, and conversion. You know how to craft a compelling subject line, write concise email copy, and handle live email threads with prospects. • Marketing automation proficiency: Hands-on experience using tools like HubSpot, Outreach, Salesloft, or similar platforms to build audiences, trigger sequences, manage journeys, and track performance. • Marketing automation proficiency: • Audience and positioning instincts: Ability to take a target persona and value proposition and translate them into messaging that resonates. • Experience with AI-powered SDR and sales engagement platforms. • Previous experience at a high-growth startup where you’ve worn multiple hats and built programs from 0 → 1. • Familiarity with CDPs, data warehouses, or the modern data stack ecosystem. • If you’re excited about using AI to reimagine how marketing-generated leads become revenue, and you want to own the systems and sequences that directly drive pipeline, we’d love to hear from you.
Responsibilities
• AI-Powered Lead Management: Own the end-to-end follow-up process for demo requests, form submissions, and event leads. Build and optimize sequences in Unify to convert qualified demos to opportunities and increase MQL-to-S1 conversion rates across all lead sources. • AI-Powered Lead Management: • Email Marketing & Nurture: Own campaign launch emails, evergreen communications, and multi-touch nurture sequences in HubSpot and Hightouch. Write, test, and iterate on copy and strategy to drive engagement and conversion. • Email Marketing & Nurture: • Marketing Activity Follow-Up: Partner with the events and campaigns team to build prioritized follow-up sequences for every marketing activity. Ensure all leads are enrolled in the right Unify or HubSpot sequences, and continuously iterate on messaging and strategy based on performance data. • Marketing Activity Follow-Up: • Product Overage Enforcement: Manage the full overage communication cycle, owning messaging cadence, copy, and execution to drive expansion revenue from existing customers. • Product Overage Enforcement: • Automated Outbound: Build triggered outbound campaigns in Unify based on business priorities, intent signals, and engagement data—developing automated outbound as a net-new pipeline channel. • Automated Outbound: • A/B Testing & Optimization: Run experiments across subject lines, send times, copy, and sequencing to continuously improve email performance, open rates, reply rates, and conversion metrics. • A/B Testing & Optimization: • Reporting & Analytics: Own and report on key conversion metrics including demo-to-opportunity rates, MQL-to-S1 rates, sequence engagement, and nurture-attributed pipeline. Use data to identify what’s working and prioritize what to test next. • Reporting & Analytics: • Cross-Functional Collaboration: Work closely with SDRs, AEs, and the broader Growth Marketing team to ensure seamless handoffs, aligned messaging, and feedback loops between marketing automation and sales execution. • Cross-Functional Collaboration:
Benefits
• The salary range for this position is $100,000 – $130,000 USD per year, which is location independent in accordance with our remote-first policy. We also offer meaningful equity compensation in the form of ISO options, and offer early exercise and a 10-year post-termination exercise window. • E-Verify Statement • E-Verify Statement • Hightouch participates in E-Verify. We will provide the Social Security Administration, and if necessary, the Department of Homeland Security, with information from each new employee’s Form I-9 to confirm work authorization. Please note that we do not use this information to pre-screen job applicants.E-Verify NoticeE-Verify Notice (Spanish)Right to Work NoticeRight to Work Notice (Spanish)
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