Cision - Senior Product Marketing Manager, Marketing, AMER, Canada
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Requirements
• 5+ years of experience in product marketing, ideally in B2B SaaS, martech, or AI-powered platforms. • Strong ability to turn complex products and technical capabilities into simple, differentiated, benefit-led messaging. • Experience building go-to-market strategies for new products, major launches, or strategic repositioning initiatives. • Excellent writing and storytelling skills, with the ability to create executive-ready narratives, sales decks, customer-facing content, and internal enablement. • Commercial mindset with strong understanding of B2B sales motions, buyer personas, competitive positioning, and revenue impact. • Experience with AI, data analytics, social listening, media monitoring, communications technology, or consumer intelligence is a strong plus
Responsibilities
• Own messaging and positioning for key products across the Cision portfolio, translating product capabilities into clear customer valueLead go-to-market planning for launches, releases, and strategic initiatives, including audience definition, value proposition, launch strategy, enablement, and adoption plans. • Create compelling sales enablement materials, including pitch decks, talk tracks, competitive battlecards, product one-pagers, objection handling, and customer-facing narratives. • Partner closely with Product Management to understand roadmap priorities, customer needs, market trends, and product differentiation. • Support analyst relations, market evaluations, and strategic briefings with strong product narratives, proof points, and differentiation. • Use customer, competitor, and market insights to inform positioning, packaging, roadmap discussions, and commercial strategy. • Develop persona-led messaging for different industries and markets
Benefits
• Cision is the global leader in consumer and media intelligence, engagement, and communication solutions. We equip PR and corporate communications, marketing, and social media professionals with the tools they need to excel in today's data driven world. Our deep expertise, exclusive data partnerships, and award-winning products, including CisionOne, Brandwatch, and PR Newswire, enable over 75,000 companies and organizations, including 84% of the Fortune 500, to see and be seen, understand and be understood by the audiences that matter most to them. • CisionOne • Brandwatch • PR Newswire • Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledge and named a “Top Diversity Employer” for 2021 by DiversityJobs.com.
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