OpenSesame - Lifecycle Marketing Manager (AI & Automation)

• This role owns the execution layer: you are the owner of our email channel – operations, performance, deliverability, and compliance – alongside campaign builds, database health, and the workflows that connect it all. You'll use AI to streamline execution, personalize interactions, and build workflows the whole team benefits from, making every touchpoint more relevant and timely at scale. Your work ensures a seamless experience for prospects, reliable data to inform future decisions, and full activation of our growing database. • This role is ideal for someone who geeks out on how marketing operations actually works and gets genuinely excited about what AI makes possible. You're already hands-on with tools like Claude, ChatGPT, and HubSpot Breeze, and you have opinions about them. You care about the experience on the other end of every email you send, you're energized by building systems that scale, and you thrive in a team that moves fast and values impact. You'll work with best-in-class tools including HubSpot, Salesforce, Qualified, Clay, and Asana – and you'll bring the curiosity and drive to push what's possible with all of them. • Performance Objectives • 30 Days — Ramp Up & Foundations • Goal: Learn the systems, understand the team's work, and start contributing to execution. • Complete onboarding and gain access to all systems (HubSpot, SFDC, Asana, Claude, Qualified, ChatGPT, etc.) • Meet key stakeholders across growth marketing, RevOps, sales, and GTM ops; join campaign status meetings and begin contributing • Review current email governance standards, segmentation logic, compliance requirements (GDPR, CAN-SPAM), and baseline email performance metrics • Shadow and support 2–3 live campaigns across email, webinar, and event channels • Audit HubSpot — workflow organization, campaign folder hygiene, and AI features currently activated vs. available (including Breeze) • Review lead lifecycle stages, scoring model, UTM tracking framework, and campaign reporting structure • Baseline email health report covering deliverability, list quality, and performance trends • HubSpot AI audit — summary of features available vs. in use, with top 3 recommendations • List of recommended workflow or automation improvements based on initial audit • Propose one AI use case for campaign ops or QA efficiency to test in the next 60 days • 60 Days — Ownership & Execution • Goal: Take ownership of recurring processes, execute independently, and begin applying AI in your workflow. • Independently own the build, QA, and launch of 3+ campaigns across email, webinar, event, or partner channels • Own email operations end-to-end — segmentation, sends, deliverability monitoring, compliance, and performance reporting • Map and document current campaign ops processes — intake, build, QA, and launch — for at least two recurring campaign types • Build and launch your first agent • Draft a structured intake checklist and Asana template for campaign requests • Contribute optimization ideas based on email performance data — segmentation, timing, subject lines, CTAs • 3+ campaigns launched independently with clean attribution • Email performance report with optimization recommendations • Documented campaign ops process for at least two campaign types • First agent live in HubSpot. Claude or other tooling, with a brief summary of what it does and the time it saves • 90 Days — Impact & Growth • Goal: Demonstrate full autonomy, improve systems meaningfully, and deliver something that moves a metric. • Own the email channel end-to-end — including a defined testing roadmap and ongoing performance optimization • Build and launch at least one AI-powered nurture sequence with improved personalization or segmentation tied to a specific funnel stage or ICP segment • Lead a campaign retrospective using a HubSpot dashboard you've built — share findings and recommendations with the marketing team • Contribute at least one documented, scalable workflow to the team's shared AI playbook • Partner with relevant stakeholders to finalize and socialize an org-wide campaign intake and ops process • Documented email testing roadmap and performance recap • AI-powered nurture sequence live, with engagement results vs. baseline • HubSpot-based campaign report shared with the marketing team • One documented AI workflow added to the shared team playbook • You might notice we don’t have the typical list of requirements and buzzwords here. That’s intentional. • We’re looking for proven examples from your career that show you can do this job — that you’ve built systems, driven alignment, and created impact at scale. When you look back a year from now, you’ll know you’ve made OpenSesame better, faster, and stronger because of your leadership.