Grüns - Senior Manager, Retention and Lifecycle

Remote - Anywhere - USA *$130k - $160k3mo ago

Remote Senior NA Retail Senior Community Manager CRM Management Reporting LTV

Requirements

• Has 5-8+ years in-house owning lifecycle, retention, or CRM at a consumer subscription brand • Has owned both automated flows and one-off campaigns across email and SMS, end to end • Has run a structured testing roadmap with real holdouts and reported actual incremental impact, not just open rates • Has hands-on experience implementing personalization or data enrichment tools, not just briefing someone else on them • Uses AI as a core part of how they build, test, send, and report • Bonus: has worked somewhere with both a subscription and retail presence

Responsibilities

• Own 1:1 personalization across every one-to-one channel we use today (email, SMS, direct mail) and the ones we're testing next • Run end-to-end ownership of automated lifecycle flows across welcome, post-purchase, billing reminders, cancel/winback, one-time-purchase to subscription conversion, and cross-sell • Shift the program from manual builds and one-off sends to an always-on system that tests and optimizes itself • Build out our email and SMS list growth engine beyond standard on-site capture • Evaluate and implement the tools that let us enrich and act on customer data, then turn that data into real decisions on message, channel, and timing • Lead an offshore production team on design, build, and QA, with the goal of running an increasingly automated system rather than managing manual output

Benefits

• At Grüns, we're committed to providing a competitive total compensation package — grounded in market data that considers our size, stage, industry, and location. For this role, the base salary range is $130,000-$160,000 plus bonus depending on experience, paired with a comprehensive benefits package designed to support the well-being and growth of our team. • $130,000-$160,000 plus bonus • For every role, we aim to have highly competitive compensation and opportunity for impact and career growth. • Everyone at Grüns works hard, but we believe in wellness and balance too. We have super strong benefits coverage -- for you and your family, generous PTO, free Grüns subscriptions, and a few more perks centered around health and well-being that we can't wait to tell you about!