spotify - Associate Director - Global Head of Content Strategy & Publishing, Owned Editorial Channels
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Requirements
• 10+ years of relevant experience across owned editorial, communications, publishing, social media, or digital news environments. • A future-thinking, creative, and strategic leader with a strong point of view on how brands should operate as media companies today. • Deeply fluent in modern storytelling formats, from long-form editorial to short-form, social-first video. • Highly comfortable and credible on camera, with the ability to engage audiences in both scripted and unscripted formats. • A natural storyteller who can quickly build trust and authority with audiences through tone, clarity, and presence. • Strong writer and editor across long- and short-form content. • Experience producing or directing short-form video content. • Strong understanding of global communications strategy and social platform dynamics. • A motivated self-starter with a hands-on approach and comfort operating in fast-moving environments. • Excellent presentation and stakeholder-management skills. • Proven people, project, and agency management experience. • Highly collaborative and energized by close partnership across teams and regions. • Strategic, resourceful, and comfortable balancing short-term execution with long-term vision. • A thoughtful, credible, and culturally fluent representative of the Spotify brand. • ## Where You'll Be • This role is based in New York City, Los Angeles, or London. • We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home. We ask that you come in 2-3 times per week. • The United States base range for this position is $161,554 - $230,792, plus equity. The benefits available for this position include health insurance, six month paid parental leave, 401(k) retirement plan, 23 paid days off, 13 paid flexible holidays. • At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.
Responsibilities
• Set the global vision and operating model for Spotify’s owned editorial ecosystem, overseeing strategy for editorial publishing, social channels, community engagement, and content design. • Build and manage a cohesive, company-wide owned editorial ecosystem—including Spotify-owned platforms and social channels—that works together to tell one unified story. • Develop audience-first strategies for editorial planning, publishing cadence, distribution, audience growth, and (where appropriate) paid amplification. • Treat distribution as a strategic discipline, with a strong understanding of algorithmic feeds, platform-native formats, and how editorial content travels across channels. • Lead measurement, listening, and audience analytics efforts, tying owned editorial performance to clear KPIs and business objectives. • Apply a practical understanding of AI’s impact on content discovery, search, and creation—balancing speed and scale with originality, judgment, and trust. • Guide and support regional owned editorial efforts, establishing global standards while enabling local relevance. • Oversee platform builds, editorial direction, content development, and design for North American owned editorial channels. • Partner with cross-functional teams to activate owned editorial during high-impact business, product, and cultural moments. • Serve as on-camera talent across social channels as needed, owning and hosting recurring editorial franchises, explainers, and interview formats. • Translate complex company narratives into clear, engaging, camera-ready storytelling that resonates with broad audiences. • Partner closely with social, editorial, and communications teams across Spotify to integrate, coordinate, and amplify storytelling. • Work with senior communications leadership to ensure owned editorial is embedded into all major communications strategies. • Lead weekly editorial and planning meetings and manage agency and external partners as needed.
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