1Password - Senior Campaign Manager, SaaS Manager

• 8+ years of experience in demand generation, campaign marketing, or growth marketing within B2B SaaS or enterprise technology, with a track record of building programs from the ground up. • Proven ability to own pipeline outcomes end-to-end -- from strategy through execution and measurement -- across multi-channel campaigns that drive pipeline growth, adoption, and revenue impact, without waiting for perfect conditions or complete resources. • Strong experience leading cross-functional initiatives as a driving force, including bringing new products or capabilities to market by rallying teams, removing blockers, and taking accountability for results even outside your direct authority. • Deep familiarity with enterprise sales cycles, buying committees, and the content/messaging needed to influence them. • Strong understanding of enterprise B2B SaaS growth metrics including ARR, pipeline generation, product adoption, retention, and expansion. • Strong analytical and decision-making skills with a bias toward action and experimentation; comfortable making high-quality decisions with imperfect information and owning the outcomes. • Ability to deliver clear recommendations and influence decisions across all levels of the organization. • Proactive use of AI as a force-multiplier for demand generation efforts -- speeding research, insights, and content iteration -- while preserving brand voice and accuracy. • Location Requirement: Must be based in EST • What you can expect: • Start-up Style Growth Marketing Leadership • Own the end-to-end growth marketing strategy for a new product, from early validation through readiness for scale. • Partner with PMM to define new logo ICP and target customers, priority use cases, and demand hypotheses. • Translate product strategy into clear market narratives, demand generation plans, and activation programs. • Identify when the product is ready to transition into core marketing motions and support that transition. • Demand Creation & Market Activation • Build full-funnel demand generation campaigns leveraging AI tools for audience segmentation, creative personalization, and optimal channel spend to drive engagement and pipeline growth. • Develop campaign briefs, timelines, and project plans, ensuring alignment and smooth, on-time delivery with clear ownership and accountability. • Test new campaigns, plays, and routes to market that drive meaningful impact. • Track and report regularly on marketing performance. Establish early indicators of traction, learn quickly, and iterate based on results. • Cross-Functional Partnership • Partner with Performance marketing , Digital Web Experience, and Field Marketing to build omni-channel programs. • Work with Product Marketing to shape positioning, messaging frameworks, and proof points as the product evolves. • Collaborate with Content, Product Marketing, and Design to develop and iterate on high-performing assets across all stages of the buyer journey, from awareness through closed-won. • Align closely with Sales to enable early pipeline generation, test cross-sales motions, and refine qualification and messaging based on real-world feedback. • What success looks like: • Pipeline creation and sales engagement driven by marketing-led initiatives. • Clear, validated positioning and messaging for a new product. • Strong alignment between Product, PMM, Sales, and Marketing on target customers and GTM approach. • A repeatable playbook that enables the product to grow into a scaled business. • Regularly build & run AI agents to automate the repetitive, amplify the creative, and free yourself to focus on the strategy that moves the needle. • USA-based roles only: The annual base salary for this role is between $150,000 USD and $218,000 USD, plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs. • Canada-based roles only: The annual base salary for this role is between $147,000 CAD and $213,000 CAD, plus immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.This posting is for an existing vacancy. • $147,000 CAD • $213,000 CAD • Our culture At 1Password, we prioritize collaboration, clear and transparent communication, receptiveness to feedback, and alignment with our core values: keep it simple, lead with honesty, and put people first. You’ll be part of a team that challenges the status quo, and is excited to experiment and iterate in search of the best solution. That said, 1Password is not for everyone. Our work is demanding, we strive for excellence, and the pace is fast. We need people who are keen to take on challenging problems, who seek feedback to grow, and who are driven to make an impact. If you're looking for a place where you can settle into a comfortable routine, this might not be the right fit for you. We’re looking for individuals who are proven experts in their fields, as well as those who are highly adaptable, can thrive in ambiguity and through change, are curious, and above all deliver results. How we work with AIWe are committed to leveraging cutting-edge technology—including AI—to achieve our mission. We also understand that thinking critically about AI in its current forms will help us create better solutions for our customers and ourselves with its future forms, which will help us continue to close the gap between security and privacy and achieve our mission. We want team members at all levels to take the approach of actively learning AI best practices, identifying opportunities to apply AI in meaningful ways, and driving innovative solutions in their daily work. Embracing the future of AI isn't just encouraged—it's an essential part of how we will be successful at 1Password. • Our culture • How we work with AI • This approach extends to our hiring process—candidates are welcome to use AI tools responsibly and thoughtfully during the application process.Our approach to remote work We believe in the power of remote work, but recognize that in-person connection is important to help us achieve our mission. While we are a remote-first company, travel for in-person engagement is a part of almost all roles, and we require our employees to be ready and willing to take part. Frequency will depend on role and responsibilities, and may include, but is not limited to: annual department-wide offsites, team meetings, and customer/industry events.What we offerWe believe in working hard, and rewarding that hard work through our benefits. While not an exhaustive list, here is a glance at what we currently offer: Health and wellbeing👶 Maternity and parental leave top-up programs🩺 Competitive health benefits🏝 Generous PTO policy Growth and future 📈 RSU program for most employees💸 Retirement matching program🔑 Free 1Password accountCommunity 🤝 Paid volunteer days 🏆 Peer-to-peer recognition through Bonusly🌎 Remote-first work environment*Some roles in our GTM team are currently being hired for in-person hybrid work in Toronto and Austin. These roles will specify on the posting. • Our approach to remote work