Maven Clinic - Director, Growth Marketing

• As the Director of Growth, Consumer at Maven, you will: • Own creative strategy in partnership with brand: strong POV on what messaging and formats convert, and a track record testing into breakthrough creative • Develop and scale an SEO/content strategy that builds durable organic traffic over time • Own Maven's consumer web presence, partnering with Product and Design to optimize site performance, landing pages, and conversion across the funnel, working with the enterprise team to ensure continuity of performance across Maven's business lines • Conversion & Retention • Partner with Product to optimize onboarding, activation, and in-app conversion • Own lifecycle marketing (email, push, SMS) from strategy through execution, with a focus on engagement, habit formation, and reducing churn • Build and run an experimentation program and create the infrastructure to learn fast and improve • Team & Performance • Define and track the growth KPIs that matter: CAC, LTV, payback period, activation rate, retention curves • Lead a lean, high-output growth team of FTEs, freelancers, and agency partners; hire well and develop the people you hire • Partner with Finance on budget planning and channel-level ROI reporting • Bring consumer health market intelligence: competitive landscape, channel trends, and regulatory considerations to the broader team • We’re looking for you to bring: • 10+ years in growth or performance marketing, with at least 4 years in consumer health, wellness, or a DTC subscription business • Track record owning and scaling paid acquisition budgets from $0 to $MM annually with measurable CAC/LTV results • Hands-on experience in paid social (Meta, TikTok), SEM, and lifecycle tooling (Braze, Iterable, or equivalent) - you can dig into the data yourself, not just direct others to do it • Uses AI as a force multiplier across the growth stack, from creative testing and copy iteration to analytics and campaign optimization — and expects the team to do the same • Strong creative judgment: you know what good looks like, can brief and evaluate creative, and have moved metrics with it • Fluent in growth analytics and comfortable building your own analyses — SQL a strong plus, Mixpanel/Amplitude fluency expected • The base salary range for this role is $170,000 - $200,000 per year. You will also be entitled to receive equity and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset. • This role requires active work authorization in the US. • Maven embraces a flexible hybrid work model. Our teams primarily operate from the New York Metropolitan area, NY, and remotely via San Francisco/Bay Area, CA, Seattle, WA. For those in our New York City office, we encourage in-person collaboration by requiring team members to work onsite three days a week (Tuesday, Wednesday, Thursday). For those based in San Francisco/Bay Area, CA, or Seattle, WA, we encourage in-person collaboration by requiring team members to attend quarterly Work Together Days within these cities. This policy aims to balance remote work flexibility with the benefits of face-to-face interaction. • At Maven we believe that a diverse set of backgrounds and experiences enrich our teams and allow us to achieve above and beyond our goals. If you do not have experience in all of the areas detailed above, we hope that you will share your unique background with us in your application and how it can be additive to our teams.