Ping Identity - Senior Product and Solutions Marketing Manager, Platform
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Requirements
• 7–10+ years in B2B product or solutions marketing (enterprise SaaS) with experience driving complex platform, architecture, or multi-product narratives and cross-functional programs. • Proven ability to analyze markets, competitors, and technology architectures and convert insights into platform positioning, capability mapping, taxonomy recommendations, and go-to-market plans with measurable revenue impact. • Experience collaborating with product, architecture, and engineering teams on platform strategy, deployment models, and capability roadmaps. • Executive-ready communication and storytelling; comfortable engaging customers, partners, analysts, architects, and technical audiences. • Strong content and enablement portfolio (platform diagrams, competitive plays, battlecards, demo flows, ROI/TCO tools) tied to win-rate and sales velocity improvements. • Bachelor's degree in marketing, business, or a related field (or equivalent experience). • Ability and willingness to travel up to 25%. • Broad background in identity, security, or infrastructure software spanning consumer-facing, enterprise workforce, and partner/B2B use cases; experience shaping platform architecture narratives or unified technology stories. • Familiarity with identity and security standards and protocols (authentication, federation, directory services, provisioning) and adjacent platform integrations (data platforms, marketing technology, security operations, cloud platforms, marketplaces). • Hands-on experience developing taxonomies, product capability frameworks, packaging and edition strategies, or migration programs across deployment models. • Experience working with industry analysts and navigating platform-level evaluations, and incorporating analyst guidance into go-to-market plans. • MBA or advanced degree (strategy/architecture/analytics focus) a plus—especially for market sizing, pricing/packaging, and platform GTM planning..
Responsibilities
• Differentiate our platform narrative: Track platform and technology architecture trends, competitive positioning, and buyer expectations; ensure our platform story is clear, compelling, and differentiated for architects, security leaders, and business stakeholders across customer-facing, workforce, partner, and AI-driven use cases. • Differentiate our platform narrative: • Run a platform-focused market-sensing engine: Monitor competitors, adjacent technologies, buyer trends, architecture patterns, and industry standards; convert signals into actionable insights, points of view, and executive-ready recommendations that inform platform positioning, capability priorities, and deployment guidance. • Run a platform-focused market-sensing engine: • Evolve the platform visual, taxonomy, and capability mapping: Steward the visual and conceptual representation of our platform; maintain the mapping between capability groups, individual capabilities, products, and the customer segments they serve; keep that framework usable for web, campaigns, and sales. • Evolve the platform visual, taxonomy, and capability mapping: • Own platform-level web content and deployment model narratives: Drive the positioning and messaging for our platform across key digital properties and external assets, including how we describe deployment options (multi-tenant SaaS, dedicated-tenant SaaS, self-managed software) and their implications for total cost of ownership, performance, resilience, data residency, compliance, and migration paths. • Own platform-level web content and deployment model narratives: • Maintain core platform capability messaging and content: Act as the product marketing owner for each core platform capability, maintaining capability-level and product-level positioning and content; ensure capability pages, data sheets, and related assets stay current, accurate, and consistent—including cases where multiple products deliver the same capability. • Maintain core platform capability messaging and content: • Manage the product marketing launch framework and roadmap: Own and evolve our portfolio-wide product marketing launch framework and rolling 12-month launch roadmap; drive cross-functional visibility and leadership alignment on the right launch tier and timing for upcoming releases, ensuring a clear marketing owner is identified well in advance of each major launch. • Manage the product marketing launch framework and roadmap: • Drive platform launches and go-to-market plans: Directly own strategy and execution for smaller and mid-sized feature and release launches related to the platform and its core services, including plans, messaging, timelines, readiness, and cross-functional coordination through delivery. Larger launches will be assigned based on bandwidth and subject-matter alignment and may also sit with this role. • Drive platform launches and go-to-market plans: • Support the broader team with a platform perspective: Partner across product marketing, demand generation, product management, solutions engineering, partner teams, and enablement to ensure the platform narrative shows up consistently in campaigns, sales motions, field events, and digital properties. • Support the broader team with a platform perspective: • Measure and optimize platform impact: Define and leverage platform-level KPIs (e.g., platform-influenced pipeline, win rates in architecture-led deals, capability adoption, deployment model trends); partner across marketing, product, sales, and enablement on experiments and optimizations that drive measurable results. • Measure and optimize platform impact: • Contribute to cross-functional go-to-market initiatives: Maintain a well-rounded grasp of company strategy and the full portfolio so you can represent the business holistically—leading or contributing to cross-functional teams and company-level initiatives (executive presentations, strategic events, shared content and enablement programs) that require a unified story. • Contribute to cross-functional go-to-market initiatives:
Benefits
• Generous PTO & Holiday Schedule • Progressive Healthcare Options • Retirement Programs • Opportunity for Education Reimbursement • Commuter Offset (Specific locations) • Ping is the collective sum of all our individual experiences, backgrounds and influences and we pride ourselves in growing and learning together. We are committed to building an inclusive and diverse environment where everyone’s individuality is respected and everyone has an Identity. In recruiting for new colleagues, we welcome the unique contributions you can bring and encourage you to be your best self.
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