GiveDirectly - Surrogates, Influencers, and Partnerships Lead
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Requirements
• 6+ years of influencer or surrogate related experience (head of influencer marketing, booker, talent manager, partnership manager, media relations, etc.), a deep understanding of the creators (podcasters, journalists, Substackers, YouTubers, etc) and public intellectuals (tech, finance, econ, etc.), and a proven track record of success. • 6+ years of influencer or surrogate related experience • Autonomous with high operational rigor: A self-starter comfortable operating in ambiguity, with strong project management skills and the ability to move fast without sacrificing quality or follow-through. • Autonomous with high operational rigor: • Exceptional communicator & relationship builder: Ability to brief and inspire creators while representing GiveDirectly's mission authentically across a wide range of voices and audiences, maintaining a relationship as peers/friends rather than transactional arrangements. • Exceptional communicator & relationship builder: • Exceptional alignment with GiveDirectly Values and active demonstration of our core competencies: emotional intelligence, problem solving, project management, follow-through, and fostering inclusivity. We welcome and strongly encourage applications from candidates who have personal or professional experience in the low-income and/or historically marginalized communities that we serve. • Exceptional alignment with • GiveDirectly Values
Responsibilities
• Own our surrogate & marketing partnership strategy: Improving our approach & measurement, ensuring we are pursuing best tactics across a portfolio of approaches and relationships. • Own our surrogate & marketing partnership strategy • Build new and existing surrogate relationships: Proactively identify, vet, and cultivate relationships with creators and public figures across GiveDirectly's cause areas at scale and with speed. • Build new and existing surrogate relationships • Identify and close brand & media partnerships: Proactively develop relationships with fintech platforms, media, consumer brands, and other major organizations to broker co-branded campaigns, product integrations (e.g. round-up giving features), and editorial partnerships that drive awareness and donations among high-value audiences. • Identify and close brand & media partnerships: • Structure value-exchange deals: Design partnership models where both parties benefit — whether through audience access, co-branded content, or product features — reducing reliance on paid-only arrangements. Ensure cause-marketing agreements operate smoothly • Structure value-exchange deals: • Oversee campaigns (earned and sponsored): Ensure high quality execution of formal surrogate or partner campaigns from briefing through post-campaign analysis. • Oversee campaigns (earned and sponsored) • Developing briefs, guiding creators/corporates on messaging, and aligning content to GiveDirectly’s voice/mission. • Conduct reporting and measurement: Define and own the KPI framework for this work, tracking reach, engagement, and donation attribution. • Conduct reporting and measurement: • Manage and develop a team of two (a Manager and an Associate): setting clear priorities and actively coaching the team for continual improvement. • Manage and develop a team of two (a Manager and an Associate) • Understand social trends and what drives the connection between the surrogates/corporates and GiveDirectly: Maintain a current understanding of the creator economy — emerging platforms, shifting audience behaviors, and what motivates public figures and companies to champion causes • Understand social trends and what drives the connection between the surrogates/corporates and GiveDirectly: • Support our earned media & thought leadership: input to our press, media, and thought leadership, ensure coherence and complementarity with surrogates work • Support our earned media & thought leadership • What success looks like in 12–18 months • Deep surrogate relationships built by cause area (force ranked): • Extreme poverty – our core product focused on lifting people out of extreme poverty (today this work is all in Africa) – this is where web donations default to • Emergency cash – we’re responding to headline-grabbing crises, with a moonshot of delivering cash in 5 days to any crisis anywhere in the world • Maternal / child health – this product focuses on optimizing child and maternal health based off recent evidence showing child mortality can drop by almost half • US poverty – work in the United States focuses on poverty reduction and emergency cash. Most surrogate partnerships will focus on the latter • 1–2 brand or media partnerships live: At least one formal partnership with a fintech, personal finance media company, or consumer brand that drives measurable reach or donation volume. • 1–2 brand or media partnerships live: • Unique post donate experience for surrogate / brand supporters: both surrogates/brands and their supporters get unique content driven experience (interactive reports, tech driven experience, exclusive content) • Unique post donate experience for surrogate / brand supporters • High performing team collaborating internally and externally: high performance team that has built trust internally and externally with surrogates • High performing team collaborating internally and externally • Test 2-4 big bets: we have ambition to launch exciting and large campaigns with surrogates and partners. At 18 months you will have tested multiple bets (and hopefully identified) identified 1+ to scale • Test 2-4 big bets
Benefits
• At GiveDirectly, we strive to pay our employees generously and equitably. We use an accredited third party salary aggregator to calculate what we believe to be competitive pay based on role, location, and cost of living. We also have a no negotiation policy to ensure we are paying staff equitably across roles. Read more about our compensation philosophy here. • Unless otherwise noted, the benefits stipend may be used to cover benefits or taken as additional taxable income. • United States (Director Level) • Base Salary: $128,000 • Bonus at Target Performance: 15% (~$19,200, with potential for upside. For reference, with the organization’s current performance multiplier, this amount would be $22,464 in 2025) • Bonus at Target Performance: • Estimated Total Compensation at Target: $147,200+ • Annual Benefits Stipend: $21,393 • United States (Senior Director Level) • Base Salary: $145,000 • Bonus at Target Performance: 15% (~$21,750, with potential for upside. For reference, with the organization’s current performance multiplier, this amount would be ~$25,447.50 in 2025) • Estimated Total Compensation at Target: $166,750+ • United Kingdom (Director Level) • Base Salary: £87,500 • Bonus at Target Performance: 15% (~£13,125, with potential for upside. For reference, with the organization’s current performance multiplier, this amount would be £15,356.25 in 2025) • Estimated Total Compensation at Target: £100,625 • Annual Benefits Stipend: £2,760 • United Kingdom (Senior Director Level) • Base Salary: £106,374 • Bonus at Target Performance: 15% (~£15,956.10, with potential for upside. For reference, with the organization’s current performance multiplier, this amount would be ~£18,668.64 in 2025) • Estimated Total Compensation at Target: £122,330.10 • NOTE: this role has been posted under different cities at various points to attract more candidates but is just for one open, fully remote position. If you applied for one, you do not need to apply any others under these names. • NOTE: • Working at GiveDirectly
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