Binance - Merchant Management & Community Lead
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Requirements
• Proven experience in a marketplace environment, with hands-on exposure to buyer operations, merchant/seller operations, and/or community operations • Strong understanding of the merchant lifecycle (Onboarding to Activation to Growth to Dormancy to Reactivation) • Experience managing 10,000+ active merchants on the supply side • Demonstrated success in merchant acquisition and scaling supply, including identifying and building sourcing channels • Solid experience in community building and cohort-based operations; proven ability to foster engagement and loyalty • Not limited to brand marketing or traditional B2C BD; strong platform and supply-side operations mindset required • Bilingual in English and Chinese, with exposure to international markets or global operations • Strong analytical and strategic thinking skills, with a data-driven approach to decision-making • Self-starter with the ability to learn and apply AI tools to improve operational efficiency • Experience in cross-border e-commerce or global marketplace platforms • Track record of building merchant or community systems from 0 to 1 • Familiarity with AI applications in operations (e.g., automation, content generation, merchant enablement tools) • We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Responsibilities
• Own and manage the full merchant (seller) lifecycle, including onboarding, activation, growth, dormancy, and reactivation, to drive sustained engagement and GMV growth • Build and optimize merchant operations frameworks, including segmentation and tiered management strategies to improve supply quality • Lead merchant acquisition and onboarding initiatives, developing scalable channels to source sellers (e.g., platform migration, partnerships, community/referral programs) • Manage a large-scale supply side with 10,000+ active merchants, ensuring healthy ecosystem growth and supply diversity • Design and cultivate a strong merchant community, including culture building and cohort-based (circle/layered) operations to increase engagement and retention • Establish merchant growth programs, including training, enablement tools, incentives, and traffic support • Collaborate cross-functionally with product, data, and marketing teams to improve merchant experience and platform efficiency • Drive international expansion efforts, including multi-language and multi-region merchant strategies
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