OpenAI - Startup Content Marketing Lead
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Responsibilities
• Define OpenAI's startup co-marketing content strategy across channels and audience segments • Build social-first series featuring founders and builders using OpenAI in real workflows • Partner with field/event teams to capture, package, and publish content from startup programs • Translate high-performing field moments into snackable content formats and recurring series • Partner with social, startup GTM, customer marketing, PMM, and comms to align narrative, timing, and distribution • Build editorial systems and playbooks to scale output without losing quality or technical credibility • Track performance and business impact, and evolve formats based on data and feedback • Have 8-10+ years of content marketing experience with clear ownership of strategy and execution • Have meaningful startup experience (in-house at a startup, startup-focused role, or deep founder ecosystem work) • Have built social-first and multi-channel B2B content programs that drove measurable outcomes • Can move fast and deliver high-quality work across ambiguity, tight timelines, and shifting priorities • Are an excellent cross-functional partner across social, GTM, field, and startup marketing teams • Have strong editorial judgment and know how to balance storytelling, accuracy, and business goals • Are energized by AI, developers, and startup builders • OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
Benefits
• $266K – $295K • Offers Equity • The base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. If the role is non-exempt, overtime pay will be provided consistent with applicable laws. In addition to the salary range listed above, total compensation also includes generous equity, performance-related bonus(es) for eligible employees, and the following benefits. • Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts • Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit) • 401(k) retirement plan with employer match • Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks) • Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees • 13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law) • Mental health and wellness support • Employer-paid basic life and disability coverage • Annual learning and development stipend to fuel your professional growth • Daily meals in our offices, and meal delivery credits as eligible • Relocation support for eligible employees • Additional taxable fringe benefits, such as charitable donation matching and wellness stipends, may also be provided. • More details about our benefits are available to candidates during the hiring process. • This role is at-will and OpenAI reserves the right to modify base pay and other compensation components at any time based on individual performance, team or company results, or market conditions. • Like every team at OpenAI, the Marketing team contributes to our broader mission of ensuring responsible and widespread adoption of AI. With that aim in mind, we are responsible for developing and executing strategies that drive awareness, engagement, and usage for OpenAI’s products and platform amongst our core audiences. • We take a data-driven approach to understand our customers' needs and challenges, ensuring that their voices are reflected in product development and messaging. We then partner closely with product, engineering, developer relations, comms, and sales teams to create a cohesive customer experience across all our channels. • Our focus extends beyond just promoting product features; we aim to provide valuable insights and resources that help our users make the most out of AI technologies. • As a Startup Content Marketing Lead, you will define and drive how OpenAI co-markets with top startups. You will build social-first content series highlighting how founders use OpenAI, partner with field teams to capture high-quality moments from events, and support OpenAI's startup narrative so it lands clearly and consistently in field programs. • This role sits at the center of how OpenAI tells startup stories at scale. As a high-ownership IC marketer, you will shape the narratives founders and builders see, connect field programs to always-on content engines, and turn founder experiences into durable content franchises that drive awareness, engagement, and measurable GTM impact—helping startups build successfully with OpenAI.
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