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Jobs/SEO Specialist Role/padsplit - SEO Analyst (Fully Remote)
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padsplit

padsplit - SEO Analyst (Fully Remote)

Remote - USA4d ago
RemoteNAArtificial IntelligenceTransportationSEO SpecialistManaging EditorSEOContent StrategyGA4Data AnalysisLookerSQLDocumentationReportingStorytelling

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Requirements

• AEO/GEO Expertise — Proven experience optimizing content and websites for AI-generated search experiences through structured data, entity development, and citation-focused content strategies. • Technical SEO Skills — Strong understanding of schema markup, crawl analysis, site architecture, Core Web Vitals, indexing, and technical auditing tools such as Screaming Frog or Sitebulb. • AI Workflow Experience — Demonstrated ability to use LLMs and AI tools to automate research, scale content production, streamline analysis, and improve operational efficiency. • Content Strategy Knowledge — Expertise in mapping content to search intent, developing content briefs, evaluating quality, and connecting SEO efforts to business outcomes. • Analytics Proficiency — Experience using Google Search Console, GA4, Ahrefs, Semrush, Moz, or similar platforms to measure performance and identify growth opportunities. • Project Management Ability — Strong organizational skills with the ability to manage multiple SEO initiatives simultaneously across technical, content, and authority-building workstreams. • Communication Excellence — Exceptional written and verbal English communication skills with the ability to create clear documentation, briefs, recommendations, and stakeholder updates. • Data Analysis Mindset — Ability to interpret performance data, identify trends, and translate insights into actionable strategies; SQL experience and familiarity with BI tools such as Looker Studio are a plus. • ## Interview Process: • Your application will be reviewed for possible next steps by the Hiring Manager. • If you meet eligibility requirements, the next step would be a phone screen with a member of the PeopleOps team for about thirty (30) minutes. • If warranted, the next steps would be a video interview with our VP of Member Success for forty-five (45) minutes. • If warranted, the net step would be a video panel interview with key stakeholders at PadSplit for one (1) hour. The panel interview will require a candidate to work on a content assessment where you will showcase your relative skills to the panel for discussion. • If warranted, then we move to offer! • Please note: Although the job posting says it's in Atlanta, Georgia, this is a fully remote position. This is a result of our Applicant Tracking System requiring a location to post the role on LinkedIn. • Notice to Applicants: • PadSplit participates in E-Verify. All new employees are required to complete an I-9 form and be authorized to work in the United States. Employment is contingent upon successful completion of the E-Verify process.

Responsibilities

• SEO Roadmap Ownership — Execute and evolve our existing SEO roadmap, implementing technical recommendations, metadata updates, content initiatives, and optimization opportunities while partnering with our external SEO consultant. • Answer Engine Optimization — Improve PadSplit's visibility and citation share across ChatGPT, Perplexity, Google AI Overviews, Bing AI, and other AI-powered search experiences. • Content Strategy Development — Identify and create high-intent content opportunities that capture underserved search demand and strengthen PadSplit's authority within affordable housing. • Data-Driven Storytelling — Structure, optimize, and publish proprietary PadSplit data and research to establish the company as the authoritative source for housing and financial mobility insights. • Technical SEO Management — Monitor crawl health, site architecture, Core Web Vitals, indexation, and structured data implementation while proactively identifying and resolving issues. • Market Page Optimization — Improve performance of city-level and market-specific landing pages while building SEO foundations for new market launches. • Authority Building — Partner with PR, content, and external partners to grow high-quality backlinks, brand mentions, and third-party distribution of PadSplit research. • Performance Reporting — Own SEO reporting and analytics, measuring organic traffic, rankings, conversions, and AI citation visibility while delivering actionable insights to stakeholders.

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