Underscore Marketing - SEO / GEO Search Specialist (AI & Answer Engine Optimization)
Requirements
• 4–5+ years of hands-on SEO experience (agency experience preferred) • Strong understanding of technical SEO, on-page optimization, and content strategy • Experience with AI tools (e.g., ChatGPT, Claude, Gemini, or custom agents) for SEO workflows • AI tools (e.g., ChatGPT, Claude, Gemini, or custom agents) • Familiarity with Generative Engine Optimization (GEO) or optimizing for AI-driven search experiences • Generative Engine Optimization (GEO) • Proficiency with SEO tools (e.g., Screaming Frog, SEMrush, Ahrefs, Google Search Console) • Strong analytical mindset with experience in performance reporting (GA4, Looker, etc.) • Ability to translate data into actionable insights for internal teams and clients • Preferred (Nice-to-Have) • Experience working with pharma or healthcare clients • pharma or healthcare clients • Understanding of regulatory considerations (MLR environments, compliance constraints) • Experience collaborating with paid media teams on integrated search strategies • Knowledge of structured data/schema and entity-based SEO • What Success Looks Like • Clear improvements in organic visibility across both traditional SERPs and AI answer experiences • Scalable AI-driven processes implemented across accounts • High-quality, client-ready insights that drive strategic decisions • Strong cross-team collaboration and “one team” execution across channels
Responsibilities
• SEO Strategy & Execution • Develop and execute SEO strategies across technical, on-page, and content optimization. • Identify opportunities to improve visibility in both traditional SERPs and AI-driven answer environments. • Conduct keyword research aligned to evolving search behavior (including conversational and intent-based queries). • Generative Engine Optimization (GEO) • Optimize content for AI-powered search experiences (Google AI Overviews, Bing Copilot, etc.). • Structure content for featured snippets, entity recognition, and semantic relevance. • Partner with internal teams and clients to align outputs with answer-based discovery models. • AI & Automation • AI & Automation • Build and/or utilize AI agents and tools to streamline: • Keyword research and clustering • SEO audits and issue identification • Reporting and performance analysis • Develop scalable workflows that improve efficiency and consistency across accounts • Technical SEO & Auditing • Perform site audits, identify technical issues, and provide actionable recommendations • Work with developers to implement fixes related to indexing, crawling, site speed, and structured data • Reporting & Insights • Create clear, actionable reporting that ties SEO performance to business outcomes • Translate complex SEO and AI trends into client-friendly insights and recommendations
Benefits
• Be at the forefront of AI-driven search transformation • AI-driven search transformation • Work on innovative solutions beyond traditional SEO • Collaborative, forward-thinking team culture • Opportunity to shape emerging GEO and AI search capabilities • We Offer Competitive Pay and Benefits. • Interested?Apply by submitting your resume and a brief note outlining your healthcare or media experience. • Interested? • Underscore Marketing is a woman-owned, independent agency specializing in life sciences. Since 2002, we've helped clients gain a competitive edge through bold, data-driven promotional strategies that deliver measurable results. • Our team comprises media, strategy, and omnichannel analytics experts who thrive on collaboration, innovation, and results. When you join Underscore, you become part of a dynamic environment where your ideas matter, your growth is supported, and your work helps elevate brands in a competitive healthcare landscape. • If you're passionate about making a difference and want to be part of a team that values integrity, creativity, and results, if that sounds like you, we invite you to share.
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