smallpdf - Head of SEO and AI Visibility

Europe (CET +/- 1h)+ Equity4mo ago

Remote Director NA Artificial Intelligence SEO Specialist SEO Team Management Team Leadership Product Marketing Reporting

Requirements

• Skills needed: Highly data-driven and analytical skills; ability to find creative new opportunities for organic growth. Experience with SEO strategies including technical, on-page, content, off-page aspects of SEO is required. Familiarity with AI search/LLMs preferred but not mandatory as this will be learned alongside the team. • Years of experience: Not explicitly stated in the job posting; however, it mentions managing a small to medium sized team (3-6 full-time and freelance SEO specialists), which typically requires at least 5+ years of relevant professional experience but this is not directly mentioned. • Education: No specific education requirement stated in the job posting; however, given that it's a leadership role with strategic responsibilities, candidates may benefit from having an advanced degree such as MBA or equivalent industry certifications like Google Analytics Certified Specialist could be advantageous but not explicitly required. • Certifications: No specific certifications are mentioned in the job posting; however, knowledge of SEO best practices and familiarity with AI search/LLMs is preferred which may imply a need for relevant industry certifications like Google Analytics or Moz Pro Seo Package (not stated as required). • Must-haves: Strong leadership skills to manage the team; ability to align stakeholders across different departments and report back with clear data, action plans, and asks. Experience in designing structured experimentation programs is also a must for this role (not explicitly stated but implied).

Responsibilities

• Lead Smallpdf’s global SEO program (technical, on-page, content, off-page) to grow organic visibility, relevant traffic, and new ARR from search, while improving discoverability in LLMs and AI-driven search. • Manage and mentor a team of 3-6 full-time and freelance SEO specialists. Set goals, development plans, and operating cadence (ideation, planning, execution, measurement and reviews). Foster a culture of rapid, high-quality execution and continuous learning. • Partner with the Head of Marketing to drive brand visibility in AI Search / LLMs. • Own Smallpdf’s SEO roadmap, linking priorities to: A) business outcomes (e.g. new ARR), B) SEO metrics (e.g. rankings, traffic, backlinks), and C) LLMO metrics (e.g. brand visibility, citations, mentions). • Collaborate strongly with Product and Engineering to execute our SEO roadmap. • Align stakeholders across the Leadership team, Marketing, and Product and Engineering to ensure SEO and LLMO priorities are properly understood and resourced. Report back on results with clear data, action plan, and asks. • Design, implement and iterate experiments to improve SEO performance at a rigorous pace. Build a standard operating procedure for SEO experiments including hypothesis, prioritization, measurement, rollout and reporting. • Help shape Smallpdf’s content strategy to align with SEO and LLMO opportunities. Provide input on optimizing content operations (target keywords, content templates, refresh cycles, competitive research) to expand our organic footprint while maintaining quality. • Define and track SEO KPIs, running recurring audits and monitoring to ensure we remain on-track and mitigate risk.

Benefits

• 🌍 You get to impact the way over 60 million people get work done every month. • 🚀 Push boundaries and dare to fail—that’s how we learn! • 💻 Enjoy the flexibility of a remote work environment, and meet your team occasionally to work together and strengthen the team bond. • 🏝️ 30 vacation days—yep, you read that right—that you can take whenever you need them. • 🧳 Need a long break? We offer sabbatical leave to employees who’ve been with us for over 2 years. • 👶 16 weeks parental leave—100% of your salary—for all new parents • 🥧 Phantom stock Option plan (Conditions apply.) • 📚 A personal development budget of up to 2000CHF every year, plus days off for courses or training. • 🤓 Internal knowledge sharing and external coaching options during your working hours to boost both your hard and soft skills. • 👩‍💻 Hack days to challenge you and your team, plus build amazing things. • Please apply using the form below and upload your CV - in English, as it’s the standard working language at Smallpdf. A PDF format is preferred.