ncontracts - Manager, Marketing SEO & Web
Requirements
• 6 or more years in SEO with real depth across technical, on-page, and off-page disciplines • Working knowledge of AI search platforms and GEO/AEO strategy, including Profound, Perplexity, and ChatGPT citation behavior • 1 to 2 or more years managing direct reports or leading a team, with comfort operating as a player/coach • Hands-on HubSpot CMS experience and comfort with GitHub-based staging workflows • Experience managing website migrations: planning, redirects, QA, and post-migration monitoring • Fluent in GA4, GTM, Semrush, and Screaming Frog, not just familiar but actively using them day to day • Experience building and running A/B tests using CrazyEgg, GrowthBook, or a comparable tool • Strong written communication, capable of writing meta copy, page briefs, and project specs for designers and developers • Comfortable presenting performance data and strategy to marketing leadership • Fintech, regtech, or B2B SaaS background is strongly preferred • Experience building automations or agents using n8n, API integrations, Cloudflare Workers, or similar tools • Basic JavaScript, enough to read, troubleshoot, and communicate clearly with developers • Experience managing outside agencies or development vendors • Tools You'll Work With • GA4, GTM, GSC, Semrush, SE Ranking, Screaming Frog, Profound, BuzzStream, Microsoft Clarity, CrazyEgg, HubSpot CMS, Bing Webmaster Tools, RevSure
Responsibilities
• Team Leadership and Function Management • Manage and develop two direct reports covering AEO/GEO strategy and web development • Set quarterly priorities, own the roadmap, and allocate work across the team to hit organic and web performance goals • Coach team members on craft, hold regular 1:1s, and run annual performance reviews • Own the SEO and web function budget, outside vendor relationships, and tool stack decisions • Present SEO and web performance to the VP of Growth Marketing and broader marketing leadership on a regular basis • Coordinate across Product Marketing, Content, Paid Media, Design, and IT for all web and search work • Own ongoing content optimization across all lead-driving pages including industry, product, and solution pages, with a focus on search intent alignment and conversion • Develop new industry vertical and product pages from the ground up: structure, keyword targeting, and on-page fundamentals • Maintain metadata at scale: meta titles, descriptions, and H1s across the full site • Own website architecture inputs: URL taxonomy, navigation hierarchy, and internal linking patterns • Collaborate with content and product marketing on page copy, calls to action, and campaign landing pages • Guide the design team on SEO-driven UX and UI decisions across web projects, making sure search and conversion best practices are built in from the start • Off-Page SEO and Authority Building • Own off-page SEO strategy end to end, informed by both organic search and AI search citation needs • Own link building operations: prospecting, outreach, and relationship management using BuzzStream • Execute outreach campaigns across guest post placements, listicle inclusions, and industry publication partnerships • Coordinate with Content on independent media coverage strategy and press mentions • Track and report on domain authority trends and link acquisition • Own overall technical SEO health: crawl audits, Core Web Vitals, redirect integrity, indexing, and schema • Run weekly and monthly SEO audits using Screaming Frog, GSC, and Semrush, and maintain URL-level decisions across blog and resource libraries • Monitor for technical regressions: broken links, redirect loops, crawl errors, indexing anomalies, and GSC coverage issues • Manage schema.org http://schema.org implementation across page types • Manage internal linking strategy and run periodic internal link audits • Own tracking QA to verify tags, pixels, and conversion events fire correctly after development changes • Web Operations and CRO • Manage external developer relationships: scope web projects, set deadlines, QA deliverables, and maintain CMS build workflows across staging and production • Partner with IT on web infrastructure: pixel governance, site security, script management, and platform migrations • Own the CRO practice: prioritize A/B tests, oversee implementation and analysis, and drive rollout of winning variants • Partner with paid media on campaign support: landing page builds, layout and messaging tests, and shared conversion tracking • Analytics and Reporting • Own GA4 reporting across organic, direct, referral, and AI search traffic channels • Own Google Search Console and Bing Webmaster Tools reporting: impressions, clicks, coverage, and indexing health • Own keyword and visibility reporting across organic search, and build and maintain dashboards • Support behavioral analytics: on-site engagement, scroll depth, heatmaps, and conversion funnel analysis • Build and maintain dashboards that track overall web and organic search performance, and deliver regular reviews to leadership
Benefits
• A fun, fast-paced work environment • Responsible PTO Plan that meets or exceeds state and local medical and family leave laws • 11 paid holidays • Community and social events to keep you connected and engaged • Medical, Dental and Vision insurance • Company-paid Group Life Insurance, Short- and Long-Term Disability • Flexible Spending Account & Health Savings Account • Aflac Benefits – Critical Illness, Cancer Protection, & Hospital Choice • Pet Insurance • 401 (k) with company match with eligibility on Day 1 of employment • 2 Paid Volunteer Time Off Days • And much more! • Part-Time, Temporary, Contractor, and Intern positions are not eligible for company benefits, including paid time off, health insurance, and other employee benefit programs. • AAP/EEO Statement
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