firecrawl - Off-Page SEO Specialist
Requirements
• A real operator in off-page SEO. You've personally built backlinks at scale, run digital PR campaigns, and have the receipts: domains acquired, DR lift, referral traffic that came from your work. Not a generalist who lists off-page as one of ten things they do. • Serious depth in GEO. You've already been doing this — tracking LLM citations, reverse-engineering what content gets pulled into AI Overviews and chat responses, and shipping a strategy that gets a brand cited. If GEO is theoretical to you, this isn't the role. • Comfortable working solo. You'll own this function. No agency safety net, no team of outreach specialists under you. You'll do the work, build the systems, and report the results. • Data-literate. You can pull and analyze backlink data in Ahrefs, track citation share across LLMs, and tie off-page work back to signup or activation metrics where possible. • Backgrounds that often do well: senior off-page SEOs at developer tool or PLG SaaS companies, digital PR leads who moved in-house, link builders who got serious about GEO before everyone else did. • WHAT WE'RE NOT LOOKING FOR • SEOs whose off-page experience is "I directed an agency." • Anyone using PBNs, link farms, or other black-hat tactics. We're building authority that lasts. • Generalists who treat off-page as a side project to on-page or technical SEO. • People who think GEO is a buzzword and traditional SEO is the only thing that matters. (Or vice versa.) • We're a small team doing a lot. Roles here are loosely defined on purpose — you'll own things that don't have a clear owner yet, and that's a feature, not a bug. If you need your scope fully defined before you can move, this probably isn't the right fit. If you want to write the docs and content behind one of the fastest-growing developer tools on the internet, let's talk.
Responsibilities
• Own off-page SEO end to end: link building, digital PR, partnerships, guest contributions, and the relationships that produce durable authority over time. • Own GEO: get Firecrawl cited as the answer when developers ask LLMs how to scrape the web, get LLM-ready data, or build agent infrastructure. Track citations, understand what content gets pulled, and ship a strategy that compounds. • Build a backlink acquisition system, not a one-off campaign. Target lists, outreach sequences, response tracking, and the measurement to know what's actually moving DR and referral traffic. • Partner with the content team on linkable assets: original research, benchmarks, technical deep-dives, and the pieces that earn citations on their own. • Monitor brand mentions, unlinked mentions, and competitor citations. Convert what you can. Learn from what you can't. • Report on what's working weekly: domains acquired, citation share inside LLMs, referral traffic, share of voice on target queries.
Benefits
• AVAILABLE TO ALL EMPLOYEES • Salary that makes sense — $140,000–$180,000/year (SF, U.S.-based), based on impact, not tenure • Own a piece — Up to 0.05% equity in what you're helping build • Generous PTO — 15 days mandatory, anything after 24 days, just ask (holidays excluded); take the time you need to recharge • Parental leave — 12 weeks fully paid, for moms and dads • Wellness stipend — $100/month for the gym, therapy, massages, or whatever keeps you human • Learning & Development — Expense up to $1,000/year toward anything that helps you grow professionally • Team offsites — A change of scenery, minus the trust falls • Sabbatical — 3 paid months off after 4 years, do something fun and new • AVAILABLE TO US-BASED FULL-TIME EMPLOYEES • Full coverage, no red tape — Medical, dental, and vision (100% for employees, 50% for spouse/kids) — no weird loopholes, just care that works • Life & Disability insurance — Employer-paid short-term disability, long-term disability, and life insurance — coverage for life's curveballs • Supplemental options — Optional accident, critical illness, hospital indemnity, and voluntary life insurance for extra peace of mind • Doctegrity telehealth — Talk to a doctor from your couch • 401(k) plan — Retirement might be a ways off, but future-you will thank you • Pre-tax benefits — Access to FSAs and commuter benefits (US-only) to help your wallet out a bit • Pet insurance — Because fur babies are family too • AVAILABLE TO SF-BASED EMPLOYEES • SF HQ perks — Snacks, drinks, team lunches, intense ping pong, and peak startup energy • E-Bike transportation — A loaner electric bike to get you around the city, on us
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