houzz - Director, SEO & AEO
Responsibilities
• Take responsibility and ownership of the Houzz SEO and AEO strategy across all geos (14 sites total) • Implement a white hat AEO/GEO strategy involving content marketing, reputation management, digital PR, and PMM • Manage an offsite SEO strategy that positions Houzz as a best in class SaaS product, partnering closely with the global PR team • Act as the SEO product manager and implement customer facing changes on both the B2B and Consumer verticals; own all steps of your projects • Manage SEO engineering sprints, and partner with other Product Managers to lead SEO/AEO driven initiatives on other pagetypes • Identify areas of SEO opportunity in site structure, on-page optimization, and keyword tracking • Conduct keyword research and competitor research • Monitor and report on rankings, traffic, and conversion performance and communicate proactively with leadership • Write copy or edit existing copy to improve SEO/AEO performance • Continually expand your knowledge of SEO/AEO and mentor the team • ## At a Minimum, We’d Like You to Have • At least 10 years of in house SEO experience, with 5+ years of team leadership experience • At least 5 years of SEO Product Management experience working with engineers in an agile setting • At least 5 years of SEO experience on a large multi million URL site • At least 5 years of experience with B2B SaaS or Content Marketing SEO • Experience creating SEO performance forecasts • Deep experience with SEO best practices: you should know how to optimize a page and understand how to make a page rank well, including on and off page signals • Experience working with C-Level leadership • Ability to write/edit user-focused SEO copy & articles • Strong analytical ability • Proficiency in Excel/Google Sheets • ## Ideally, You’ll Also Have • Experience with running an AEO/GEO program • Experience with link building and off site SEO • Backdoor access to Google algorithms that let you manually set rankings to whatever you want
Benefits
• This role has an annual starting salary range of $175,000 - $200,000. In addition to salary, you’re eligible for competitive benefits that support you and your family as part of your total rewards package at Houzz. Also, depending on the role, you could be eligible for an equity award. Actual compensation is influenced by a wide array of factors, including, but not limited to, skills, experience, and specific work location. • Flexible Paid Time Off (PTO) • Home internet stipend • Maternity/paternity leave program • Employee Assistance Program (EAP) • Professional Development Reimbursement Program • 401(k) retirement savings plans (Pre-Tax and Roth) • Flexible Spending Accounts (FSA) - Medical & Dependent Care • Health Savings Account (HSA) with company contribution • Healthy at Houzz program • Houzz is an Equal Employment Opportunity employer. When applying for a role at Houzz, we guarantee your application will be considered regardless of your sex; race; color; gender; national origin; height or weight; ancestry; physical or mental disability; medical condition; genetic information; marital status; registered domestic partner status; age; sexual orientation; military and veteran status; or any other basis protected by federal, state or local law or ordinance or regulation. • We embrace and celebrate the value that diversity brings to an organization. Diverse backgrounds and different points of view help Houzz provide the best experience for our community. Houzz is committed to fostering an inclusive environment through projects and initiatives, such as employee resource groups, that support Houzzers’ efforts to be themselves and share their lives at work. • If you would like assistance or an accommodation due to a disability, please email us at [email protected]. This information will be treated as confidential and used only for determining an appropriate accommodation for the interview process.
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