smiledigitalhealth - Smile Digital Health - Senior Product Marketing Manager (Market Intelligence) - Remote US
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Requirements
• 8+ years in Product Marketing, Market Intelligence, or a related upstream/innovation function within SaaS, Healthcare IT, or a related domain • Demonstrated experience designing or formalizing a VOC or market research program — not just participating in one • Track record of translating qualitative market insight into structured business cases, personas, or strategic recommendations • Familiarity with the health data and interoperability landscape — including payer, provider, and government/public health segments • Working knowledge of health data standards (HL7 FHIR) is a meaningful advantage; intellectual curiosity about these topics is a baseline requirement • Ability to hold a credible conversation with clinical, technical, and commercial stakeholders — and know which language to use with whom • Demonstrated expert in field research: comfortable initiating and sustaining 1:1 conversations with senior external stakeholders. • VOC Program Development • Design and run a structured, repeatable Voice of the Customer research program spanning payers, providers, and government/public health segments • Conduct 1:1 qualitative interviews, field conversations, and listening sessions with current customers, prospects, and industry stakeholders to surface unmet needs, market gaps, and emerging segment opportunities. . • Broker and maintain an ongoing feedback loop between market conversations and internal Marketing and Product teams • Produce semi-annual Market Intelligence reports that surface trends, white space, competitive signals, and emerging segment opportunities • Market Intelligence Assets and Marketing • Own the creation and maintenance of Source of Truth (SoT) documents for key market segments, competitive landscape, and customer insight — integrated into Smile's AI-in-the-loop marketing intelligence workflow • Identify, define, and maintain User and Buyer personas across Smile's core market segments • Synthesize qualitative market insights into quantifiable evidence that can support strategic and investment decisions • ## Additional Information: • Smile discloses that artificial intelligence (AI) may be used in portions of the recruitment and selection process, such as resume screening or application assessment. All hiring decisions are ultimately made by qualified human decision-makers, and AI tools are used to support — not replace — fair and equitable hiring practices. This position is a new role, created to support Smile’s continued growth and commitment
Responsibilities
• VOC Program Development • Design and run a structured, repeatable Voice of the Customer research program spanning payers, providers, and government/public health segments • Conduct 1:1 qualitative interviews, field conversations, and listening sessions with current customers, prospects, and industry stakeholders to surface unmet needs, market gaps, and emerging segment opportunities. . • Broker and maintain an ongoing feedback loop between market conversations and internal Marketing and Product teams • Produce semi-annual Market Intelligence reports that surface trends, white space, competitive signals, and emerging segment opportunities • Market Intelligence Assets and Marketing • Own the creation and maintenance of Source of Truth (SoT) documents for key market segments, competitive landscape, and customer insight — integrated into Smile's AI-in-the-loop marketing intelligence workflow • Identify, define, and maintain User and Buyer personas across Smile's core market segments • Synthesize qualitative market insights into quantifiable evidence that can support strategic and investment decisions • Translate market intelligence into structured inputs — including business cases, opportunity assessments, and segment-level insights — that Marketing uses to inform and influence product roadmap conversations • Partner with Smile's product team through Marketing's existing working relationship, ensuring the "why behind the what" is grounded in real market evidence • Identify emerging regulatory requirements, international market signals, and niche clinical data needs that represent potential growth opportunities • Work within Smile's Claude Enterprise environment as a core contributor to Marketing's AI-in-the-loop intelligence process • Leverage AI tooling to accelerate the synthesis, formatting, and distribution of market insights and downstream marketing artifacts
Benefits
• Remote Work Environment • Flexible Time Away From Work Policy including PTO, Personal and Sick Days • Competitive Salary and Health/Medical Benefits • RRSP/TFSA/401K Employee Contribution • Life and Disability • Employee Assistance Program • FHIR Study Program and Skillsoft Learning • Super HAPI Fun Club • Smile's core values include respect, inclusion, embracing our differences, and celebrating shared values because our people are the foundation of our success. We are big on creating a sense of belonging and empowering each other to bring our authentic selves to work. We are dedicated to fostering a workplace that values diversity, equity, and inclusion. • We welcome and encourage candidates of all backgrounds to apply. Candidates are encouraged to inform us if they wish to discuss or require accommodations during interviews or while working at Smile.
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