wrapbook - GTM Systems Engineer

• Build & Develop • Design, build, and maintain Salesforce automations including Flows, Apex triggers, batch jobs, and Lightning Web Components — and increasingly, agent-based and AI-native workflows — with clean architecture and long-term maintainability as the baseline expectation. • Develop scalable data models and object architectures across pre-sale and post-sale GTM workflows • Build and integrate APIs connecting Salesforce to tools across our GTM stack — including chat and deflection, telephony, marketing automation, sales engagement, BI, and data pipeline platforms — ensuring clean data flow, reliable handoffs, and schema integrity across systems. Familiarity with Snowflake and dbt as the data layer is a plus. • Design and evaluate AI-native workflows across Salesforce and adjacent tools — knowing when an agent or orchestration layer creates genuine leverage, when traditional automation is more reliable and auditable, and how to build either with appropriate guardrails and human-in-the-loop controls. • Build modular, reusable components that can flex as business processes evolve. • Own the Development Lifecycle • Translate business requirements into technical specifications — whether the solution is Salesforce-native, an integration, or an AI-native workflow — ensuring clarity before anything is built. • Design and execute structured UAT processes — writing test cases, coordinating stakeholder testing, and resolving issues before deployment. • Manage your own backlog: prioritize work, communicate status proactively, and flag blockers before they become problems. • Document what you build so the team can maintain it, not just you. • Instrument & Improve • Instrument SLAs, funnel metrics, and operational KPIs across Salesforce and connected systems, enabling leading-indicator visibility for the GTM team. • Monitor the health of automations, integrations, and AI-native workflows in production — with error logging, alert triggers, and failure handling that surfaces problems before users do. • Identify and fix data quality issues — duplicate records, 15 vs. 18-digit ID mismatches, stale field values — that erode reporting reliability. • Build and maintain dashboards and reports that surface the right information for WBRs, MBRs, and QBRs. • Proactively identify where process breaks down in the data and bring solutions to the table. • Partner Cross-Functionally • Contribute to solution design before a spec is finalized — ask the right questions, pressure-test assumptions, and ensure requirements are clear and complete before anything is built. If scope is shifting, surface it early rather than build through the ambiguity. • Push back on scope creep proactively: flag changes in writing, before they affect the build, and help the team understand the tradeoff. • Partner with our GTM Systems Architect on solution design and with our GTM Engineers on delivery, UAT coordination, and post-launch stability. • Engage directly with Sales, Marketing, and CS stakeholders to understand how GTM users work day-to-day — and use that context to build solutions that reduce friction, not add to it. • What You'll Have: • Salesforce Development and Technical Depth • 5+ years of hands-on software development experience — full-stack, backend, or systems engineering backgrounds preferred; Salesforce as the primary platform is not required, but production-grade SFDC development experience is. • 3+ years of hands-on Salesforce development and administration experience, including production-grade SFDC development across more than one Salesforce instance and experience managing a broader SFDC ecosystem beyond CRM. • Deep proficiency in Salesforce Flows for complex automation across objects and entry points. • Experience with or active curiosity about agent-based development and workflow orchestration — including Agentforce (Salesforce-native), integration and orchestration platforms (e.g., MuleSoft, n8n), or custom-built agent layers. Production experience is a plus; demonstrated experimentation and a point of view on where agents create leverage is the floor. • Minimum Salesforce Admin Certification. (3+ certifications preferred). • Experience with data modeling, complex object relationships, and managing schema changes in production orgs. • Familiarity with Salesforce Service Cloud, Sales Cloud, and Experience Cloud. • Builder Mindset • Default to building modular, reusable systems — not one-off solutions that only work for today's requirements. • Write clean, maintainable code and documentation without being asked. • Understand the difference between a quick fix and a durable solution, and know when each is appropriate. • Know when to build, when to configure, when to integrate, and when to orchestrate — and understand that reaching for a new tool or agent is a design decision with maintenance consequences, not just a build shortcut. • Experience designing integrations with third-party platforms via REST APIs and reasoning about schema mapping, error handling, and data fidelity. • Full-stack curiosity is a genuine plus: the builders who thrive here bring patterns from outside the Salesforce ecosystem — backend development, API design, agent frameworks — and know how to apply them where they create leverage.