doola - Social Graphic Designer
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Requirements
• YouTube Optimization: Experienced with creating “Scroll Stopping” thumbnails that increase video impression click-through rates • Social Media Consumption: Must be a consumer of social media and in tune with current trends and style and understand what grabs attention in a viewer’s feed. • Visual Directness: Ability to prioritize "the hook" and marketing performance over abstract art, using high-contrast typography and strategic visual hierarchy. • Data-Informed Iteration: Willingness to pivot designs based on performance metrics and a proactive interest in campaign CTR results. • Asset Management: Disciplined in maintaining a clean, accessible library of marketing templates and raw assets. • Experience: 2+ years in Digital Graphic Design for a high-growth D2C or B2B SaaS marketing team with a proven portfolio of high-performing ad creative. • Software Mastery: Expert-level proficiency in Adobe Creative Suite (Photoshop, Illustrator) and Figma. • Basic motion graphics skills (After Effects/Premiere). • Specific experience in YouTube thumbnail strategy and direct-response marketing principles. • Experienced using productivity software like Notion.
Responsibilities
• Performance Asset Creation: Design high-volume, high-conversion visual assets for paid and organic social channels. • YouTube Optimization: Produce compelling, A/B test-ready thumbnails that maximize CTR and video performance. • Brand Translation: Adapt core brand guidelines into "aggressive" marketing styles without losing the company’s visual identity. • Iterative Design: Rapidly pivot and update creative based on real-time performance data and testing results. • Marketing/Design Liaison: Act as the primary bridge to ensure Marketing’s velocity needs are met within the Design team’s framework.
Benefits
• Become a part of a creative Marketing team willing to push boundaries and think outside the box. • Opportunity to work with a dynamic and innovative company at the forefront of the industry. • Collaborative and supportive team environment with opportunities for growth and development. • Flexibility to work remotely from anywhere with a stable internet connection. • Competitive compensation package with performance-based incentives. • Our values and non-values • Establishing team values is critical. We believe it’s equally essential to identify team non-values. We’re stronger in driving our mission home with both values and non-values taken into account. Note: Our goal in sharing these up front and transparently is to be as straightforward with people as possible. Our goal is not to be combative in our language; it’s to be straightforward. • Action Item: If you read these values and non-values and get more fired up about working at doola, lets talk: https://www.doola.com/careers/ • If you are passionate about helping businesses succeed and thrive, and you possess the skills and experience outlined above, we want to hear from you. Join us at doola and be part of a team dedicated to simplifying the path to business success.
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