willow-health - Senior Web Designer

• 5+ years of professional web/digital design experience, ideally in DTC, ecommerce, or high-growth startup environments • Demonstrated experience designing for marketing and growth (landing pages, paid ad creative, campaign launches) with measurable conversion outcomes • Hands-on experience designing ecommerce flows — product pages, checkout, purchase funnels, and post-purchase experiences • Experience running or designing for A/B tests and experimentation programs • A strong portfolio showcasing shipped marketing websites, landing pages, and digital campaigns • Expert-level Figma (components, auto-layout, variables, prototyping, design system management) • Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, and ideally After Effects for motion) • Strong graphic design fundamentals — typography, color theory, layout, visual hierarchy, and composition • Deep understanding of responsive/adaptive design and mobile-first principles • Working knowledge of HTML/CSS fundamentals • Familiarity with WCAG accessibility standards and inclusive design practices • Experience building and maintaining scalable design systems • Strong written and verbal communication, with the ability to articulate design rationale to non-designers (marketers, execs, engineers) • Comfortable receiving and incorporating feedback from multiple stakeholders without losing the thread of the original intent • Self-directed and proactive — able to take an ambiguous brief and drive it to a shipped outcome • Commercially minded — understands that design in this role serves business outcomes, not just aesthetics • Detail-oriented, with high standards for craft and polish • Comfortable working in a fast-paced environment where priorities shift and timelines compress • Collaborative, low-ego, and able to disagree constructively • Experience in health, wellness, telehealth, or regulated industries (familiarity with compliance-aware design) • Motion design skills (Lottie, After Effects, or Figma's prototyping for micro-interactions) • Experience designing for paid social ad formats (Meta, TikTok, YouTube) at scale • Familiarity with analytics tools (GA4, Amplitude, Hotjar, Fullstory) and how to read funnel data • Understanding of SEO principles as they relate to page design and structure • Experience partnering with copywriters on messaging-driven landing pages • Previous agency background combined with in-house experience