• Own and execute a growth-focused roadmap, driving conversion, retention, and customer lifetime value.
• Identify and scale key growth levers across acquisition, activation, and monetisation.
• Lead rapid experimentation - A/B testing, funnel optimisation, pricing strategies, and new proposition development.
• Work closely with Marketing to align digital product and marketing strategies, ensuring seamless customer journeys and maximising ROI.
• Deeply understand customer behaviour through data analysis, segmentation, and qualitative research.
• Set and track key performance metrics, ensuring all decisions are insight-driven.
• Prioritise ruthlessly, balancing impact, effort, and risk to drive sustainable growth.
• Drive cross-functional collaboration, ensuring clear alignment and execution across teams.
• Continuously refine processes to improve efficiency, velocity, and impact.