HeliosX - Brand Manager - Germany
Requirements
• Extensive experience in brand marketing, digital PR, content/SEO or a digital generalist role within a D2C startup or scale-up • Native-level German copywriting and editing skills, with fluent English • Hands-on CMS experience and a solid understanding of on-page SEO • Experience managing PR agencies and working cross-functionally with Marketing, Product or Medical teams • Experience supporting or leading go-to-market strategies in Germany • A deep understanding of the German consumer and market, and the ability to turn local insight into brand strategy • A track record of writing compelling, medically compliant brand narratives that drive conversion • Experience guiding copywriters or content creators, giving clear editorial feedback while staying comfortable doing the work yourself • A proactive self-starter who looks for ways to streamline workflows and help teams move faster • Fluency in German is a must • Life at HeliosXAt HeliosX, we want to improve healthcare for everyone, and to do this we need a team of brilliant people who share that ambition. We are currently a diverse team of engineers, scientists, clinical researchers, physicians, pharmacists, marketeers, and customer care specialists committed to our mission - but we need more talented folks to join us if we want to achieve our global ambitions!Aside from working with our all-star team, here are some of the other benefits you may be eligible for coming on board: • Life at HeliosX • Generous equity allocations with significant upside potential • Annual leave allowance alongside public holidays • Private health insurance, along with pre-existing condition, dental, and eye care cover • Enhanced parental leave • Cycle-to-work scheme • Electric car scheme • Free Dermatica and MedExpress products every month, as well as family discounts • Annual home working and L&D allowance • Free Headspace subscription, employee assistance programme, and discounted gym memberships • #LI-Hybrid #LI-Senior
Responsibilities
• Content Strategy & SEO Execution: • Content Partnership: Partner with our German Copywriter to guide the creation of high-quality, conversion-focused growth and editorial content. Act as the final editorial eye to ensure all copy resonates culturally and linguistically, while jumping in to write hands-on for high-level brand pieces or during peak times. • SEO Execution: Own the end-to-end on-page SEO strategy for the German market. Collaborate with the copywriter, the wider brand team and global SEO manager to optimise existing content and develop new keyword-rich blog and editorial content aligned with user intent. • CMS Management: Oversee and take ownership of uploading, formatting, and publishing content and landing pages directly to our CMS. • Editorial Calendar: Own and develop the blog and on-site content calendar for the German audience, ensuring content is engaging, SEO-informed, and medically compliant. • Brand Strategy & GTM Execution • Market Strategy: Support the development and execution of MedExpress’ GTM strategy for the German market, translating global brand positioning into clear, locally relevant launch plans. • Brand Governance: Ensure all localised brand activity adheres to MedExpress brand guidelines and aligns with regulatory and medical considerations, maintaining a consistent brand voice with local nuance. • Cross-Functional Alignment: Act as the key brand point of contact for Germany, managing timelines and deliverables for brand initiatives and partnering with Creative and Medical to deliver high-quality assets. • Digital PR, Social & Partnerships • Digital PR: Plan and execute digital PR activity to build brand awareness and authority in the German market. Manage day-to-day relationships with our appointed local PR agency, including leading weekly meetings. • Influencer & Partnerships: Identify and manage local influencer and brand partnership opportunities to expand market reach • Organic Social: Support the organic social team with the German content strategy, helping to brief, edit, and publish engaging social content.
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