Everway - Marketing Specialist, Regional Campaigns

• Regional Campaign Execution & Project Management • Execute regional and state-level campaigns across digital, email, webinars, and events • Coordinate campaign timelines, assets, and deliverables to ensure smooth execution • Manage multiple campaigns simultaneously while maintaining strong attention to detail • Sales & Cross-Functional Collaboration • Partner closely with sales teams to align campaigns with regional priorities and market needs • Collaborate with content, design, and digital teams to deliver localized campaign assets • Keep stakeholders informed on campaign progress, timelines, and results • Localized Content Coordination • Support the development of region-specific marketing materials, including emails, landing pages, and ads • Customize messaging based on audience, market insights, and sales feedback • Campaign Performance & Optimization • Track campaign performance metrics including engagement, lead generation, and conversion • Provide reporting and insights on campaign effectiveness • Identify opportunities to improve campaign performance and pipeline impact • Essential Criteria • Essential Criteria • 3+ years of experience in a marketing role, preferably within SaaS or B2B environments • Experience supporting regional, field, or ABM-style campaigns • Familiarity with Salesforce or similar CRM platforms • Strong project management skills with the ability to manage multiple campaigns simultaneously • Collaborative approach with experience working cross-functionally with sales and marketing teams • Strong communication, organization, and problem-solving skills • Ability to analyze campaign performance and make data-driven recommendations