Programmatic Exectuive
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Requirements
• Excellent multi-tasking skills and ability to work under pressure. • Manages own time and priorities effectively. • Ability to coordinate across multiple teams to deliver the desired outcome. • Structured and methodical approach to work. • Able to use internal technical tools – picks up new technology and systems well. • Comfortable using Excel and PowerPoint to organize data and create reports. Is learning how to leverage these tools for efficiency and basic analysis. • Learns the fundamentals of programmatic OOH. Works with data to understand basic trends and is exposed to core DSP and SSP concepts.
Responsibilities
• Campaign Delivery • Initially helps (with a view to full autonomy) take care of campaigns from brief to billing, ensuring each stage of campaign delivery is on time, accurate and as high quality as possible. • Expected to proactively monitor all aspects of a campaign’s delivery (performance and pacing) across all platforms. • Reactive campaign optimization to problems and issues as they arise • Assist in ensuring campaigns are reconciled promptly and accurately at the end of each month in finance systems. • Contribute towards compelling responses to brief. • Campaign Reporting • Create campaign reports (showing progress against KPIs). • Produce weekly, monthly and quarterly performance analysis. • Meet agreed campaign performance KPIs and maximise yield where appropriate. • Product and Pipeline • Use pipeline management tools to ensure the team has a clear view of campaigns coming up. • Build case studies to assist in additional revenue generation. • Understand, articulate and champion the product offering. • Build a good understanding of our competitors and how our USPs compare to theirs. • Media Supply Optimization • Help determine Media Owner selection, pricing and volume. • Liaise with the Trading team to execute on supply/demand tactics as required. • Learns to monitor campaigns, understanding basic pacing and optimization. Communicates clearly about performance and flags simple issues to the team. • Pulls and organizes data for reports, learning to communicate basic campaign outcomes and preparing for client questions. • Key Competencies (Skills, Knowledge, and Experience): • People and Relationships • Able to build productive and fruitful relationships with clients and colleagues. • Manages others’ expectations and anticipates issues and concerns. • Strong collaboration skills, solid team player. • Seek resolutions through influence and negotiation. • Resilient under pressure and works well to tight deadlines. • A self-starter who can challenge the status quo. • Genuine ability to work with agility. • Problem-Solving • Demonstrable ability to learn quickly and think on your feet. • Proactively plans workload and spots potential delivery issues, communicating them to the manager. Is learning how to make life easier for the wider team. • Excellent problem-solving ability, helping develop and implement new solutions quickly. • Pro-active and thinks ahead, identifying potential issues in advance and finding solutions. • Numerical literacy, evidence of data-driven decision-making and analysis. • Strong presentation skills and confidence in presenting to different groups of people. • Understands how to communicate effectively. Knows when to seek guidance to ensure appropriate messaging and is learning to explain basic concepts clearly. • Flexible communication skills, (able to tailor your message as required).