Manager, Global Growth, Lifecycle
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Requirements
- We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.
- 7+ years of experience leading growth initiatives across the customer lifecycle, or experience at a top-tier strategy/management consulting or equivalent
- Analytical toolkit: Strong analytical skills with the ability to interpret campaign and behavioural data, identify trends and develop data-backed recommendations
- Marketing exposure: Hands-on experience designing and executing lifecycle/CRM programs that drive customer conversion, activation and retention
- Experimentation mindset: Experience running A/B tests and applying structured experimentation to improve performance
- Execution excellence: Strong organisational skills and attention to detail, with the ability to manage multiple initiatives simultaneously
- Communication: Clear and structured communicator comfortable working with cross-functional partners
- Bias to action: Proactive and results-oriented, with a track record of delivering impact in fast-paced environments
- Experience in fintech, product-led growth, or B2B SaaS.
- Experience in fast-paced environments, preferably within a startup or scale-up.
- Advanced degree (MBA or Master’s) is a plus.
- Experience with SQL or close collaboration with data teams preferred.
- Hands-on experience in Lifecycle/CRM marketing.
- Applicant Safety Policy: Fraud and Third-Party Recruiters
- To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @airwallex.com email address. Please apply only through careers.airwallex.com or our official LinkedIn page.
- Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.
- Equal opportunity
- Equal opportunity
Responsibilities
- As the Global Growth Manager for Lifecycle, you will lead the evolution of our customer engagement strategy. You will design and optimize the lifecycle journey in a few high-impact regions, driving measurable gains in conversion, activation and retention. You will execute a unified global strategy, partnering with regional stakeholders to scale lifecycle initiatives into a consistent driver of long-term growth.
- This role is based in Singapore.
- Lead Lifecycle Strategy: Design the end-to-end lifecycle engagement journey in direct collaboration with Self-Serve Leads in high-impact region(s), ensuring global frameworks are optimized for local market nuances.
- Lead Lifecycle Strategy:
- Own Regional Digital Channels: Lead the strategy and operational health for email, push, and in-app messaging. Ensure these high-impact channels are optimized to deliver personalized engagement and consistent growth across managed regions.
- Own Regional Digital Channels:
- Drive End-to-End Campaign Execution: Transform high-level lifecycle strategies into high-performing programs. Lead the development and optimization of lifecycle initiatives that deliver measurable gains in conversion, activation, and long-term retention.
- Drive End-to-End Campaign Execution:
- Regional Funnel Accountability: Take full ownership of E2E growth metrics within your regions. Leverage deep-dive quantitative analysis to identify high-impact opportunities for experimentation, ensuring data-driven decision-making at every touchpoint.
- Regional Funnel Accountability:
- Drive Regional Experimentation: Initiate and lead a high-velocity experimentation roadmap within managed regions, testing innovative tactics to uncover local growth levers and scale successful pilots into global frameworks.
- Drive Regional Experimentation:
- User-Centric Communication: Champion a "customer-first" messaging philosophy, delivering personalized and compelling content that resonates with users and reduces friction throughout the lifecycle.
- User-Centric Communication:
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