emma-sleep - Emma – The Sleep Company - Sr. Director, Commercial APAC
Requirements
• 15+ years of commercial leadership experience across APAC markets, with proven P&L ownership. • Track record in profitable scaling across multiple markets and channels. • Strong business acumen and strategic thought leadership • High openness to learn and adapt fast to new best practices. • Exceptional talent leadership skills, with experience in developing senior leaders and building succession pipelines. • Fluent in English; additional regional language skills a plus.
Responsibilities
• Strategic Growth & Market Leadership • Own the end-to-end commercial growth strategy for APAC (online and scaling offline) in line with Emma’s global objectives, advancing best practices and balancing synergies, complexity, local adaptation, growth and profitability. • Scale pioneering and emerging markets into sustainable growth engines while continuously improving our more mature markets in the region. • Grow offline (wholesale, Emma-branded stores) and build omnichannel presence to capture premium profit pools while strengthening online synergy. • Ensure Emma develops towards the most trusted sleep brand in APAC, generating and using customer insights and data to craft the strategy with adjacent teams. • Deliver a great, regionally tailored, and reliable customer experience in close collaboration with Product, Marketing and Operations, which delights consumers and pays off in growth and profitability. • Drive EBIT, top-line growth and NPS as primary success metrics. • Leadership & People Development • Build and mentor a high-performing regional commercial team, ensuring succession depth and cross-country synergies. • Empower country managers as entrepreneurial leaders, holding them accountable to phase-appropriate KPIs. • Foster a co-owner culture: cost-conscious, customer-centric, and execution-driven. • Form a strong regional leadership team with fellow senior regional leaders of other departments. • Act as a visible regional leader and role model for the office in Manila and out various hubs across the region (Tokyo, Delhi, Shanghai, Seoul)
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