Dwelly - Senior Product Manager - Growth

• 1. Landlord Insight & Segmentation • Build a working segmentation of the landlord base — e.g. single-property "accidental" landlords vs. multi-property professional/investor landlords — and understand the distinct churn drivers, upsell appetite, and lifetime value of each. • Conduct landlord interviews, surveys, and portfolio analysis to understand needs by segment. • Act as the voice of the landlord across the company, and wire segmentation into onboarding, retention, and pricing decisions. • 2. Retention & Churn Reduction • Reduce service-related churn through proactive prediction (leveraging the platform "brain" and sentiment signals) and timely retention interventions. • Attack sale-related churn — the dominant cause, as most churn comes from landlords selling — by identifying properties heading to sale early and keeping them in-network (investor-landlord matching, reseller/portfolio partnerships). • Own the retention playbook: triggers, interventions, and ownership of who is contacted when. • 3. Landlord Onboarding & Portfolio Migration • Build the product to activate landlords from newly acquired agencies into Dwelly at scale — protecting the portfolio we've just acquired and setting each on an upward growth trajectory. • Design the onboarding experience for net-new organic landlords, driven by referrals and partnerships. • 4. Revenue Growth per Landlord • Grow the underdeveloped ancillary revenue line — rent guarantees, zero deposit, unified deposit schemes, contractor commissions, mortgage and other financial products — by improving attach rates. • Drive fee realisation across acquired portfolios, harmonising inconsistent or discounted fee structures toward standard. • Ensure recurring revenue levers such as annual rent reviews reliably fire across the whole portfolio. • 5. Growth Product Process & Metrics • Define the metrics for each team and management layer so incentives are aligned, not conflicting, and use them to guide decision-making. • Introduce workflows, documentation, roadmap, and rollout/release cadence for the growth function. • Work closely with the commercial (GM - once we hire) and platform teams to roll out changes and drive adoption across the MD/Valuer org.